What will you learn in Drug Commercialization Course
Develop marketing strategies, pricing plans, and commercialization approaches for new drugs.
Understand pharmacoeconomics, intellectual property strategies, and bio-similars.
Learn portfolio management, managed markets, and strategic alliances for pharmaceutical products.
Explore post-marketing clinical trials (Phase 4) to monitor effectiveness and rare side effects.
Apply regulatory affairs and sales strategies for successful drug launches.
Gain insight into the pharmaceutical and biotechnology markets and pre-marketing planning.
Program Overview
Module 1: Welcome
⏳ 3 minutes
Introduction to the course and overview of learning outcomes.
Module 2: Pharmacoeconomics in Drug Development
⏳ 1 hour
Learn cost-effectiveness, healthcare impact, and value-based pricing for new drugs.
Includes 5 videos, 2 readings, 1 assignment, and 2 discussion prompts.
Module 3: Intellectual Property Strategy & BioSimilars
⏳ 1 hour
Understand patent strategies, IP management, and biosimilar market dynamics.
Includes 5 videos, 2 readings, and 1 assignment.
Module 4: Marketing Pharmaceuticals & Biotechnology Drugs
⏳ 1 hour
Explore marketing strategies, promotional materials, and physician engagement.
Includes 6 videos, 1 reading, 1 assignment, and 2 discussion prompts.
Modules 5–9: Advanced Commercialization Topics
⏳ 1 hour each
Cover portfolio management, strategic partnerships, sales tactics, and post-marketing clinical trials.
Hands-on assignments and case studies from startup to successful drug launch.
Get certificate
Job Outlook
Prepares learners for roles in pharmaceutical marketing, product management, regulatory affairs, and strategic partnerships.
Skills relevant for Product Manager, Clinical Affairs Specialist, and Commercialization Strategist roles.
Knowledge applicable to biotechnology and pharmaceutical companies worldwide.
Enhances ability to plan and execute a successful drug launch, integrating market needs and regulatory compliance.
Explore More Learning Paths
Strengthen your expertise across the full pharmaceutical lifecycle with courses that expand your understanding of early discovery, development strategy, and product management. These learning paths help you build a complete perspective on how drugs move from concept to market success.
Related Courses
1. Drug Discovery Course
Explore how new therapeutic candidates are identified, validated, and optimized in the earliest stages of pharmaceutical research.
2. Drug Development Product Management Specialization Course
Gain strategic insights into managing drug products throughout development, regulatory planning, and cross-functional decision-making.
Related Reading
What Is Product Management?
A strong foundational article that explains how product management principles drive strategic planning, positioning, and lifecycle decisions—key elements of successful drug commercialization.
Specification: Drug Commercialization Course
|
