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AI Fundamentals for Non-Data Scientists

An accessible, strategy-focused AI fundamentals course that empowers non-technical leaders to leverage ML and generative AI in real business contexts.

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

What will you learn in AI Fundamentals for Non-Data Scientists Course

  • Grasp how AI and Machine Learning turn Big Data into actionable business insights.

  • Compare and apply common ML methods—logistic regression, decision trees, and neural networks—in business contexts.

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  • Evaluate model performance using metrics, understand overfitting, and optimize training data.

  • Leverage no-code and AutoML tools (e.g., Teachable Machine, Google AutoML) to build and test simple models.

Program Overview

Module 1: Big Data and AI Foundations

⏳ 2 hours

  • Topics: Big Data concepts, data management tools, core AI/ML terminology for business.

  • Hands-on: Analyze a case study on data-driven decision making and sketch a high-level data strategy.

Module 2: Training & Evaluating ML Algorithms

⏳ 2 hours

  • Topics: Key algorithms (logistic regression vs. neural nets), loss functions, precision vs. recall trade-offs.

  • Hands-on: Run an AutoML experiment and interpret confusion matrices and ROC curves.

Module 3: AI Applications & Emerging Methods

⏳ 1 hour

  • Topics: NLP basics, introduction to GANs/VAEs, and no-code ML with Teachable Machine.

  • Hands-on: Build and compare two no-code prototype models on sample datasets.

Module 4: Industry Insights & Ethics

⏳ 1 hour

  • Topics: Data privacy, bias mitigation, and scalable deployment from an executive interview.

  • Hands-on: Conduct an ethical AI health check on a mocked business scenario.

Module 5: Generative AI Overview

⏳ 2 hours

  • Topics: Foundation models, prompt engineering fundamentals, and creative AI use cases.

  • Hands-on: Craft prompts for a text-generation use case and evaluate output quality.

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Job Outlook

  • Roles: AI Strategy Analyst, Analytics Consultant, ML Product Manager, and Digital Transformation Lead.

  • Demand: High across finance, healthcare, retail, and manufacturing for professionals who bridge AI and business.

  • Salary: Entry-level $75K–$100K, growing to $120K+ for leadership roles overseeing AI initiatives.

  • Growth: Certification signals readiness to spearhead data-driven projects, governance, and change management.

9.7Expert Score
Highly Recommendedx
Wharton’s course delivers concise, actionable AI fundamentals with minimal technical jargon. The blend of high-impact frameworks, no-code tools, and executive insights makes it ideal for managers and consultants looking to lead AI initiatives.
Value
9
Price
9.2
Skills
9.4
Information
9.5
PROS
  • Clear, business-oriented framing of AI concepts
  • Hands-on with both no-code and AutoML tools
  • Exclusive industry interview adds real-world context
CONS
  • Limited coding or deep technical implementation
  • No cloud-based ML labs—local prototypes only

Specification: AI Fundamentals for Non-Data Scientists

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

AI Fundamentals for Non-Data Scientists
AI Fundamentals for Non-Data Scientists
Course | Career Focused Learning Platform
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