What will you learn in Assess for Success: Marketing Analytics and Measurement Course
Plan media strategies and set clear performance goals using industry-standard frameworks.
Analyze campaign effectiveness using Google Analytics and Google Ads metrics such as ROI and ROAS.
Optimize campaigns through A/B testing and learn data-driven adjustment techniques.
Perform data analyses using spreadsheets—sorting, filtering, pivot tables, and visualizations.
Program Overview
Module 1: Introduction to Marketing Analytics & Media Planning
⏳ 4 hours
Topics: Overview of marketing analytics, role of media planning, performance goals and KPIs, introduction to Google Analytics/Ads.
Hands-on: Build a media plan, practice setting performance goals, and engage with Google Analytics/Ads interfaces.
Module 2: Google Analytics & Google Ads Metrics
⏳ 4 hours
Topics: Key metrics tracking in Google Analytics and Google Ads, linking platforms, exporting data.
Hands-on: Create Analytics explorations, measure ad performance, and export combined datasets.
Module 3: Measuring Campaign Success
⏳ 4 hours
Topics: Evaluate campaign results, interpret ROI/ROAS, conduct A/B testing, define successful campaign thresholds.
Hands-on: Run an A/B test, assess performance against goals, optimize campaigns based on data.
Module 4: Reporting & Stakeholder Communication
⏳ 4 hours
Topics: Stakeholder needs, dashboard design, effective visual communication, trust-building through transparency.
Hands-on: Filter and analyze data in spreadsheets, build charts and dashboards, craft stakeholder presentations.
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Job Outlook
Builds in-demand analytics skills for roles like Digital Marketing Analyst, Performance Marketing Specialist, and Data-driven Campaign Manager.
Equips learners with practical experience using Google Analytics and Ads—tools widely expected in marketing roles.
No prior experience required; designed to support career readiness in digital marketing.
Specification: Assess for Success: Marketing Analytics and Measurement
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FAQs
- No prior marketing job experience is required.
- Basic knowledge of digital platforms is helpful.
- Familiarity with spreadsheets gives an advantage.
- The course is designed for career starters.
- Industry tools are explained step by step.
- Focuses on measurement, not general branding.
- Emphasizes ROI, ROAS, and A/B testing.
- Teaches data-driven decision-making.
- Uses Google Analytics and Ads hands-on.
- Less focus on creative ad design.
- Provides a strong foundation in Google Analytics.
- Covers practical reporting and metrics use.
- Does not directly prepare for certification exams.
- Learners may need extra practice for advanced tests.
- Skills gained make exam prep easier.
- Concepts like ROI and A/B testing apply everywhere.
- Spreadsheet analysis is platform-independent.
- Most platforms use similar performance metrics.
- Google Ads/Analytics are common industry standards.
- Skills are easily transferable to Meta, LinkedIn, etc.
- Digital Marketing Analyst roles.
- Performance Marketing Specialist.
- Campaign Optimization Executive.
- Data-driven Marketing Manager.
- Freelance marketing consultant opportunities.
