What will you learn in Attract and Engage Customers with Digital Marketing Course
Identify customer personas and build target audiences to tailor engagement strategies.
Understand the stages of the marketing funnel (awareness, consideration, conversion, loyalty), and learn tactics to move customers through them.
Explore Search Engine Optimization (SEO): keyword research, content optimization, meta tags, structured data, and Google Search Console overview.
Learn Search Engine Marketing (SEM) basics, including Google Ads structure, ad auctions, and display advertising best practices.
Program Overview
Module 1: Introduction to Attract and Engage Customers
⏳ Week 1
Topics: Customer personas, marketing funnel stages (awareness, consideration, conversion, loyalty).
Hands-on: Build customer persona profiles; analyze funnel strategies.
Module 2: Understand Search Engine Optimization (SEO)
⏳ Week 2
Topics: How search engines rank pages; keyword research; site structure and navigation.
Hands-on: Keyword research exercises; site structure and navigation planning.
Module 3: Apply Search Engine Optimization (SEO)
⏳ Week 3
Topics: On-page SEO—content optimization, titles, meta descriptions, image SEO, structured data, mobile-friendly practices.
Hands-on: Optimize webpage elements; use Google Search Console; analyze SEO performance.
Module 4: Search Engine Marketing (SEM) and Display Advertising
⏳ Week 4
Topics: SEM fundamentals, Google Ads auction mechanisms, responsive search ads, display ad creation and optimization.
Hands-on: Create sample search and display ads; case study review (e.g., YouTube/Studley’s Flowers).
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Job Outlook
Provides essential digital marketing skills for entry-level roles like SEO Specialist, SEM Specialist, Digital Marketing Manager, Content Marketer, and Display Advertising Specialist.
Part of Google’s professional certificate: completing all seven courses (~190 hours) leads to over 116,000 job openings and a median U.S. salary of $71,000.
High satisfaction: 99% positive reviews (4.8/5 stars from ~7K learners).
Specification: Attract and Engage Customers with Digital Marketing
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FAQs
- No prior marketing experience required.
- Covers marketing funnels, customer personas, and engagement tactics.
- Teaches practical SEO and SEM skills for online campaigns.
- Labs include keyword research, ad creation, and funnel analysis.
- Ideal for learners starting careers in digital marketing.
- Hands-on exercises in Google Ads and Google Search Console.
- Keyword research and content optimization labs.
- Create sample search and display ads using case studies.
- Analyze funnel strategies with practical assignments.
- Prepares learners for entry-level digital marketing tasks.
- Prepares for SEO Specialist and SEM Specialist roles.
- Supports Digital Marketing Manager and Content Marketing positions.
- Builds proficiency in campaign setup, optimization, and analytics.
- Entry-level learners gain practical skills recognized by employers.
- Enhances employability with Google-backed certification.
- No dedicated capstone; learning through module labs.
- Assignments include keyword research, SEO optimization, and ad creation.
- Encouraged to create personal projects to showcase skills.
- Labs simulate real-world marketing campaigns.
- Helps learners apply concepts to tangible outputs.
- Total duration is ~16 hours across four modules.
- Labs and exercises add practical application time.
- Flexible pacing allows study alongside work or other commitments.
- Beginners may need additional time for hands-on assignments.
- Most learners complete it in 1–2 weeks of focused effort.
