What will you learn in Generative AI for Digital Marketing Specialization Course
Job-ready skills using generative AI for digital marketing, leveraging creativity and productivity in just a few weeks.
Generative AI fundamentals and prompt engineering techniques to generate audience-oriented marketing content.
AI-driven tools and strategies for audience segmentation, keyword research, SEO, and digital advertising.
Techniques to enhance e-commerce experiences and personalize email marketing campaigns.
Program Overview
Generative AI: Introduction and Applications
⏳ 7 hours
Topics: Distinguish generative vs. discriminative AI; explore real-world use cases and foundation models.
Hands-on: Simulate qubit behavior (sic—explore generative AI workflows) and practice basic prompt-based content generation.
Generative AI: Prompt Engineering Basics
⏳ 9 hours
Topics: Concepts and best practices of prompt engineering, including chain-of-thought and tree-of-thought patterns.
Hands-on: Apply prompt-engineering techniques to improve language model outputs using tools like ChatGPT.
Generative AI: Accelerate Your Digital Marketing Career
⏳ 15 hours
Topics: Job-ready applications of generative AI in content creation, ad copy, SEO, and personalized email campaigns.
Hands-on: Build full marketing assets—social posts, ad campaigns, and email sequences—using prompt templates and AI tools.
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Job Outlook
Digital marketing professionals with generative AI expertise are in high demand to automate and personalize campaigns.
Roles such as AI Marketing Specialist, Content Strategist, and Digital Campaign Manager frequently require these skills.
Entry-level salaries range from $60K–$85K, rising to $100K+ for managerial positions.
Freelance and consultancy opportunities abound as businesses seek to integrate AI-driven strategies.
Specification: Generative AI for Digital Marketing Specialization
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FAQs
- No prior AI experience is required; beginner-friendly.
- Basic understanding of digital marketing concepts is helpful but optional.
- Hands-on labs guide learners step by step through AI applications.
- Focus is on practical usage rather than deep AI theory.
- Suitable for marketers looking to enhance campaigns with AI.
- Covers text, email, ad copy, and social media content generation.
- Teaches prompt engineering for better AI outputs.
- Provides templates and workflows for practical marketing tasks.
- Focuses on audience-oriented content personalization.
- Skills can be applied to real campaigns immediately.
- Teaches AI-driven keyword research and SEO strategies.
- Explains audience segmentation using generative AI tools.
- Hands-on labs simulate targeting and personalization techniques.
- Focuses on actionable digital marketing workflows.
- Helps improve campaign performance with AI insights.
- Covers building full marketing assets like ads, posts, and email sequences.
- Hands-on labs demonstrate integrated campaign creation.
- Focuses on combining generative AI with traditional marketing strategies.
- Provides templates for faster execution of campaigns.
- Prepares learners for real-world marketing scenarios.
- Roles include AI Marketing Specialist, Digital Campaign Manager, and Content Strategist.
- Entry-level salaries range from $60K–$85K, with managerial roles exceeding $100K.
- Freelance and consultancy opportunities are abundant.
- Skills enhance competitiveness in marketing, e-commerce, and digital agencies.
- Certification demonstrates AI expertise for modern digital campaigns.
