What will you learn in Generative AI for Digital Marketing Specialization Course
Job-ready skills using generative AI for digital marketing, leveraging creativity and productivity in just a few weeks.
Generative AI fundamentals and prompt engineering techniques to generate audience-oriented marketing content.
AI-driven tools and strategies for audience segmentation, keyword research, SEO, and digital advertising.
Techniques to enhance e-commerce experiences and personalize email marketing campaigns.
Program Overview
Generative AI: Introduction and Applications
⏳ 7 hours
Topics: Distinguish generative vs. discriminative AI; explore real-world use cases and foundation models.
Hands-on: Simulate qubit behavior (sic—explore generative AI workflows) and practice basic prompt-based content generation.
Generative AI: Prompt Engineering Basics
⏳ 9 hours
Topics: Concepts and best practices of prompt engineering, including chain-of-thought and tree-of-thought patterns.
Hands-on: Apply prompt-engineering techniques to improve language model outputs using tools like ChatGPT.
Generative AI: Accelerate Your Digital Marketing Career
⏳ 15 hours
Topics: Job-ready applications of generative AI in content creation, ad copy, SEO, and personalized email campaigns.
Hands-on: Build full marketing assets—social posts, ad campaigns, and email sequences—using prompt templates and AI tools.
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Job Outlook
Digital marketing professionals with generative AI expertise are in high demand to automate and personalize campaigns.
Roles such as AI Marketing Specialist, Content Strategist, and Digital Campaign Manager frequently require these skills.
Entry-level salaries range from $60K–$85K, rising to $100K+ for managerial positions.
Freelance and consultancy opportunities abound as businesses seek to integrate AI-driven strategies.
Specification: Generative AI for Digital Marketing Specialization
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