What will you learn in Generative AI for Growth Marketing Specialization Course
Develop AI-enhanced marketing strategies tailored to customer behavior and business goals.
Use Generative AI tools like ChatGPT and DALL·E to create personalized marketing content and visual assets.
Analyze and optimize marketing performance using AI-powered data insights and dashboards.
Design AI-powered marketing campaigns across customer segmentation, content generation, automation, and performance tracking.
Program Overview
Course 1: Generative AI: Introduction and Applications
⏳ 7 hours
Describe generative AI and distinguish it from discriminative AI.
Identify real-world use cases and explore common generative models and tools for text, code, image, audio, and video generation.
Course 2: Generative AI: Prompt Engineering Basics
⏳ 9 hours
Explain prompt engineering concepts and best practices to guide generative models in producing meaningful outputs.
Practice patterns like interview, chain-of-thought, and tree-of-thought to improve reliability and quality of AI responses.
Course 3: Grow with AI: Your AI-Driven Growth Marketing Strategy
⏳ 9 hours
Develop an AI-powered growth marketing strategy to boost customer engagement and sales.
Utilize AI tools to create efficient marketing tactics at each stage of the customer journey and optimize ROI with real-time insights.
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Job Outlook
Generative AI marketers are in high demand as businesses seek to automate and personalize campaigns at scale.
Roles such as AI Marketing Specialist, Growth Marketing Manager, and Digital Campaign Strategist often require skills in AI-driven content creation and analytics.
Entry- to mid-level salaries range from $70K–$110K USD, with growth opportunities in tech, e-commerce, and agency settings.
Specification: Generative AI for Growth Marketing Specialization
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