What will you learn in Google Digital Marketing & E-commerce Professional Certificate Course
Understand the fundamentals of digital marketing and e‑commerce—including branding, marketing funnels, and the customer journey.
Attract and engage customers using channels like SEO, SEM, email, social media, and display ads.
Build and manage e‑commerce stores using tools like Shopify and CRM.
Measure campaign performance with Google Analytics and Ads; conduct A/B tests and present data-driven insights.
Program Overview
Module 1: Foundations of Digital Marketing & E‑commerce
⏳ ~12 hours
Topics: Digital marketing basics, e‑commerce overview, career paths, marketing funnels, and strategy.
Hands-on: Quizzes, persona exercises, and funnel mapping tasks.
Module 2: Attract & Engage Customers
⏳ ~14 hours
Topics: SEO, SEM, keyword strategies, search engine ranking, and content optimization.
Hands-on: Perform keyword research, optimize site content, and draft sample ads.
Module 3: Interact with Customers Online
⏳ ~21 hours
Topics: Social media marketing, campaign planning, content calendars, and engagement analytics.
Hands-on: Create social posts, plan calendars, and analyze performance data.
Module 4: Email Marketing
⏳ ~18 hours
Topics: Crafting effective email campaigns, subject lines, segmentation, and A/B testing.
Hands-on: Build campaigns using Mailchimp or similar platforms.
Module 5: Marketing Analytics & Measurement
⏳ ~18 hours
Topics: KPIs, Google Analytics/Ads metrics (ROI, ROAS), data visualization, and stakeholder reporting.
Hands-on: Conduct A/B tests, build spreadsheets, execute data analysis.
Module 6: Build & Manage E‑commerce Stores
⏳ ~15 hours
Topics: E‑commerce setup, Shopify store creation, product listings, order fulfillment.
Hands-on: Launch a mock Shopify store, manage inventory and processes.
Module 7: Develop Customer Loyalty & AI Job Search
🕒 ~15 hours
Topics: CRM, customer retention, feedback systems, AI-powered resume and pitch creation.
Hands-on: Design a loyalty campaign and build AI-enhanced career materials.
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Job Outlook
Very strong demand: Over 116 k U.S. job openings; median entry-level salary ~$71 k.
75% of graduates report a new job, promotion, or raise within six months.
Ideal for roles such as Digital Marketing Specialist, SEO/SEM Analyst, Email Marketing Specialist, Social Media Coordinator, E‑commerce Associate.
Specification: Google Digital Marketing & E-commerce Professional Certificate
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FAQs
- No prior marketing experience is required.
- The course is designed for beginners starting their digital marketing career.
- Basic computer literacy is sufficient.
- Concepts are explained with real-world examples.
- It helps build skills step-by-step from fundamentals to advanced topics.
- Roles like Digital Marketing Specialist, E-commerce Associate, SEO Analyst, and Marketing Coordinator.
- Skills apply to startups, agencies, and large organizations.
- Freelancing and remote opportunities are common in digital marketing.
- Companies value certified candidates with hands-on knowledge.
- The course provides career resources for job preparation.
- The program includes real-world marketing tools and platforms.
- You’ll practice with Google Ads, Analytics, and e-commerce tools.
- Case studies simulate workplace challenges.
- Assignments focus on measurable results and campaigns.
- Portfolio-ready projects are included to showcase your work.
- Yes, the skills apply directly to personal or business projects.
- Learn to create digital ads, manage campaigns, and track ROI.
- Techniques can improve brand visibility online.
- Strategies are useful for both small and large-scale businesses.
- Practical tips help reduce reliance on outside marketing agencies.
- Issued by Google, a globally trusted tech company.
- Recognized by top employers in marketing and e-commerce.
- Adds credibility to resumes and LinkedIn profiles.
- Shows commitment to developing professional skills.
- Provides a pathway into growing digital industries.
