What will you learn in Google Marketing Digital e E-Commerce Professional Certificate Course
Understand digital marketing fundamentals and e‑commerce operations—including branding, marketing funnels, and the customer journey.
Use professional tools like Google Ads, Google Analytics, Shopify, Mailchimp, Canva, HubSpot, and social platforms (e.g., Twitter, Hootsuite) for real-world marketing tasks.
Create content, execute SEO/SEM strategies, and measure campaign performance through analytics and KPI dashboards.
Launch and manage an e‑commerce store, handle orders, inventory, customer loyalty, and CRM.
Program Overview
Module 1: Foundations of Digital Marketing and E‑commerce
⏳ ~24 hours
Topics: Introduction to marketing and e‑commerce concepts, marketing funnel, job roles and industry expectations.
Hands‑on: Quizzes, persona exercises, funnel mapping tasks.
Module 2: Attract and Engage Customers with Digital Marketing
⏳ ~14 hours
Topics: Customer personas, SEO fundamentals, SEM basics (Google Ads), and content strategy.
Hands‑on: Keyword research, SEO optimization, sample ad creation assignments.
Module 3: Interact with Customers Online (Social Media)
⏳ ~21 hours
Topics: Social media marketing, campaign planning, engagement, listening and analytics.
Hands‑on: Create social content calendars, publish sample posts, and review engagement metrics.
Module 4: Email Marketing
⏳ ~18 hours
Topics: Email campaign strategy, copywriting, subject lines, A/B testing, segmentation.
Hands‑on: Build and simulate email campaigns using Mailchimp or Constant Contact.
Module 5: Marketing Analytics & Measurement
⏳ ~18 hours
Topics: KPI definition, analytics data interpretation, Google Analytics dashboards, reporting strategies.
Hands‑on: Analyze campaign performance, create data stories and reports.
Module 6: Build, Launch, and Manage E‑commerce Stores
⏳ ~16 hours
Topics: E‑commerce fundamentals, Shopify store creation, product listings, order fulfillment.
Hands‑on: Build a mock Shopify store, manage product lifecycle, practice order processes.
Module 7: Develop Customer Loyalty & Launch Job Search with AI
⏳ ~6 hours
Topics: CRM strategies, customer retention, feedback loops, job search tools (resume, pitch via Gemini, NotebookLM).
Hands‑on: Loyalty campaign design; crafting AI‑enabled job search materials.
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Job Outlook
Prepares for entry-level roles: Digital Marketing Specialist, SEO/SEM Analyst, Social Media Coordinator, E‑commerce Associate.
Certified graduates gain access to Google’s Employer Consortium and receive career support including interviews, job search planning, and resume tools.
Completion is linked with positive outcomes: over 75% report job success (new job, promotion, or raise) within 6 months.
Specification: Google Marketing Digital e E-Commerce Professional Certificate
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