What will you learn in IBM & Darden Digital Strategy Specialization Course
Understand how generative AI, cloud computing, and big data are transforming modern businesses.
Learn how to develop a digital transformation strategy that aligns technology with business goals.
Build strategic thinking skills through tools like competitive analysis, value proposition design, and scenario planning.
Navigate real-world digital disruption using frameworks and case studies.
Program Overview
1. Introduction to Artificial Intelligence (AI)
⏳ ~12 hours
Topics: Fundamentals of AI, machine learning, neural networks, and generative AI applications in business (e.g., ChatGPT).
Hands-on: Business scenarios to identify AI-driven innovation opportunities.
2. The Strategist’s Challenge
⏳ ~25 hours
Topics: Strategic thinking frameworks, competitive analysis, value creation strategies.
Hands-on: Case studies on firm positioning and real-world problem-solving.
3. Introduction to Data Analytics
⏳ ~10 hours
Topics: Data roles, data types, collection and wrangling processes, and analytics workflows.
Hands-on: Practical scenarios involving data cleaning, visualization, and insights extraction.
4. Introduction to Cloud Computing
⏳ ~12 hours
Topics: Cloud computing models (IaaS, PaaS, SaaS), cloud architecture, modernization trends, and DevOps.
Hands-on: Explore cloud platforms like AWS, Azure, IBM Cloud through illustrative use cases.
5. Introduction to Digital Transformation Part I
⏳ ~54 hours
Topics: Transformational impact of emerging technology stacks and industry applications.
Hands-on: Strategic planning exercises across business functions and tech integration.
6. Introduction to Digital Transformation Part II
⏳ ~64 hours
Topics: Technology roadmaps, process reengineering, performance improvement, and transformation scaling.
Hands-on: Capstone scenarios applying digital transformation across organizational levels.
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Job Outlook
Tailored for roles like Digital Strategist, Business Analyst, Product Manager, and Transformation Consultant.
Growing demand in sectors undergoing digital disruption—finance, healthcare, retail, and enterprises scaling digital operations.
Provides frameworks and business tools essential for leading transformation initiatives using AI, cloud, and data analytics.
A strong credential for mid- to senior-level managerial or consulting roles in business strategy.
Specification: IBM & Darden Digital Strategy Specialization
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FAQs
- No prior business or technical experience is required.
- Focuses on strategic thinking and emerging tech fluency.
- Case studies and hands-on exercises guide learners step by step.
- Useful for professionals aiming to lead digital transformation.
- Ideal for mid-level managers or career changers in tech-adjacent roles.
- Focuses on understanding and applying AI, cloud, and data tools conceptually.
- Hands-on exercises simulate business applications, not coding from scratch.
- Provides knowledge to make informed decisions on tech adoption.
- Helps align technology with business strategy.
- Prepares learners for managerial, consulting, or strategic roles rather than development.
- Hands-on exercises tackle AI-driven innovation and transformation planning.
- Includes competitive analysis, scenario planning, and value proposition design.
- Capstone projects allow applying digital transformation concepts.
- Focuses on translating technology into business outcomes.
- Applicable across industries like finance, healthcare, and retail.
- Total estimated time: ~150 hours.
- Modules vary from 10 to 64 hours each.
- Flexible, self-paced learning accommodates working professionals.
- Hands-on exercises add practical reinforcement to theory.
- Time investment is substantial but offers high ROI for future-focused roles.
- Prepares for roles like Digital Strategist, Business Analyst, Product Manager, Transformation Consultant.
- Skills relevant for guiding AI, cloud, and analytics adoption in organizations.
- Useful in sectors undergoing digital disruption.
- Strengthens mid- to senior-level managerial and consulting profiles.
- Capstone exercises demonstrate practical problem-solving skills for employers.
