What will you learn in IBM & Darden Digital Strategy Specialization Course
Understand how generative AI, cloud computing, and big data are transforming modern businesses.
Learn how to develop a digital transformation strategy that aligns technology with business goals.
Build strategic thinking skills through tools like competitive analysis, value proposition design, and scenario planning.
Navigate real-world digital disruption using frameworks and case studies.
Program Overview
1. Introduction to Artificial Intelligence (AI)
⏳ ~12 hours
Topics: Fundamentals of AI, machine learning, neural networks, and generative AI applications in business (e.g., ChatGPT).
Hands-on: Business scenarios to identify AI-driven innovation opportunities.
2. The Strategist’s Challenge
⏳ ~25 hours
Topics: Strategic thinking frameworks, competitive analysis, value creation strategies.
Hands-on: Case studies on firm positioning and real-world problem-solving.
3. Introduction to Data Analytics
⏳ ~10 hours
Topics: Data roles, data types, collection and wrangling processes, and analytics workflows.
Hands-on: Practical scenarios involving data cleaning, visualization, and insights extraction.
4. Introduction to Cloud Computing
⏳ ~12 hours
Topics: Cloud computing models (IaaS, PaaS, SaaS), cloud architecture, modernization trends, and DevOps.
Hands-on: Explore cloud platforms like AWS, Azure, IBM Cloud through illustrative use cases.
5. Introduction to Digital Transformation Part I
⏳ ~54 hours
Topics: Transformational impact of emerging technology stacks and industry applications.
Hands-on: Strategic planning exercises across business functions and tech integration.
6. Introduction to Digital Transformation Part II
⏳ ~64 hours
Topics: Technology roadmaps, process reengineering, performance improvement, and transformation scaling.
Hands-on: Capstone scenarios applying digital transformation across organizational levels.
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Job Outlook
Tailored for roles like Digital Strategist, Business Analyst, Product Manager, and Transformation Consultant.
Growing demand in sectors undergoing digital disruption—finance, healthcare, retail, and enterprises scaling digital operations.
Provides frameworks and business tools essential for leading transformation initiatives using AI, cloud, and data analytics.
A strong credential for mid- to senior-level managerial or consulting roles in business strategy.
Specification: IBM & Darden Digital Strategy Specialization
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