Content Marketing. Content that Sells!

Module 1: Introduction to Content Marketing

⏳ 1 week

• Topics: What is content marketing, why it works, types of content

• Hands-on: Conduct a content audit of your brand or website

Module 2: Building a Content Strategy

⏳ 1 week

• Topics: Goal setting, content funnel, buyer personas

• Hands-on: Define SMART goals and map content to funnel stages

Module 3: Content Planning and Calendar

⏳ 1 week

• Topics: Content themes, editorial planning, content calendar

• Hands-on: Create a 30-day content calendar using provided templates

Module 4: SEO & Writing for the Web

⏳ 1 week

• Topics: SEO basics, keyword strategy, writing formats for different platforms

• Hands-on: Optimize a blog post using on-page SEO best practices

Module 5: Content Distribution & Promotion

⏳ 1 week

• Topics: Organic vs paid channels, social sharing, email, influencer outreach

• Hands-on: Plan a multi-channel distribution strategy for one piece of content

Module 6: Analytics and ROI Measurement

⏳ 1 week

• Topics: Google Analytics, social metrics, content KPIs

• Hands-on: Set up metrics tracking and interpret performance reports

Get certificate