What will you learn in Content Marketing. Content that Sells! Course
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Develop an effective content marketing strategy from scratch
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Identify target audience personas and map content to buyer journeys
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Plan, create, and distribute high-performing content across channels
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Understand SEO, analytics, repurposing, and promotion techniques
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Track KPIs to measure and optimize your content marketing ROI
Program Overview
Module 1: Introduction to Content Marketing
1 week
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Topics: What is content marketing, why it works, types of content
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Hands-on: Conduct a content audit of your brand or website
Module 2: Building a Content Strategy
1 week
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Topics: Goal setting, content funnel, buyer personas
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Hands-on: Define SMART goals and map content to funnel stages
Module 3: Content Planning and Calendar
1 week
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Topics: Content themes, editorial planning, content calendar
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Hands-on: Create a 30-day content calendar using provided templates
Module 4: SEO & Writing for the Web
1 week
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Topics: SEO basics, keyword strategy, writing formats for different platforms
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Hands-on: Optimize a blog post using on-page SEO best practices
Module 5: Content Distribution & Promotion
1 week
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Topics: Organic vs paid channels, social sharing, email, influencer outreach
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Hands-on: Plan a multi-channel distribution strategy for one piece of content
Module 6: Analytics and ROI Measurement
1 week
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Topics: Google Analytics, social metrics, content KPIs
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Hands-on: Set up metrics tracking and interpret performance reports
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Job Outlook
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Content marketers are in high demand across industries, especially in SaaS, media, and e-commerce
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Roles include Content Strategist, Digital Marketing Manager, and SEO Content Writer
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Salaries range from $50,000 to $100,000+, depending on expertise
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Freelance content marketers and consultants enjoy flexible, high-income opportunities
Last verified: March 12, 2026