What will you learn in Content Marketing. Content that Sells! Course
Develop an effective content marketing strategy from scratch
Identify target audience personas and map content to buyer journeys
Plan, create, and distribute high-performing content across channels
Understand SEO, analytics, repurposing, and promotion techniques
Track KPIs to measure and optimize your content marketing ROI
Program Overview
Module 1: Introduction to Content Marketing
⏳ 1 week
Topics: What is content marketing, why it works, types of content
Hands-on: Conduct a content audit of your brand or website
Module 2: Building a Content Strategy
⏳ 1 week
Topics: Goal setting, content funnel, buyer personas
Hands-on: Define SMART goals and map content to funnel stages
Module 3: Content Planning and Calendar
⏳ 1 week
Topics: Content themes, editorial planning, content calendar
Hands-on: Create a 30-day content calendar using provided templates
Module 4: SEO & Writing for the Web
⏳ 1 week
Topics: SEO basics, keyword strategy, writing formats for different platforms
Hands-on: Optimize a blog post using on-page SEO best practices
Module 5: Content Distribution & Promotion
⏳ 1 week
Topics: Organic vs paid channels, social sharing, email, influencer outreach
Hands-on: Plan a multi-channel distribution strategy for one piece of content
Module 6: Analytics and ROI Measurement
⏳ 1 week
Topics: Google Analytics, social metrics, content KPIs
Hands-on: Set up metrics tracking and interpret performance reports
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Job Outlook
Content marketers are in high demand across industries, especially in SaaS, media, and e-commerce
Roles include Content Strategist, Digital Marketing Manager, and SEO Content Writer
Salaries range from $50,000 to $100,000+, depending on expertise
Freelance content marketers and consultants enjoy flexible, high-income opportunities
Specification: Content Marketing. Content that Sells! Course
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FAQs
- No prior experience is required; the course is designed for beginners.
- Basic writing skills help but are not mandatory.
- The course introduces content marketing concepts step by step.
- Teaches how to create persuasive content that engages and converts.
- Students can apply strategies immediately to promote products or services.
- Yes, the course emphasizes creating content that motivates action.
- Covers crafting headlines, copywriting, and calls-to-action.
- Teaches techniques to align content with customer journeys.
- Includes strategies for social media, blogs, and email marketing.
- Helps learners convert readers into paying customers effectively.
- Yes, the course covers planning and executing content strategies.
- Teaches identifying target audience and mapping content to their needs.
- Focuses on content calendars, formats, and distribution channels.
- Includes methods for measuring content performance and ROI.
- Helps learners create structured, goal-oriented marketing plans.
- Yes, the course is useful for marketers, entrepreneurs, and business owners.
- Provides insights into creating content that supports campaigns.
- Teaches how to optimize content for engagement, reach, and conversions.
- Focuses on both online and offline marketing applications.
- Helps professionals enhance brand visibility and sales performance.
- The course includes exercises for writing and designing content.
- Students practice creating posts, articles, and sales-driven copy.
- Provides examples of effective content for various platforms.
- Hands-on practice reinforces content marketing principles.
- Encourages iterative testing to refine messaging and maximize results.
