What will you learn in Digital Marketing 101 Course
Understand the fundamentals of digital marketing channels and strategies
Learn how to run effective campaigns across SEO, social media, and email marketing
Use tools like Google Ads, Facebook Ads, and Google Analytics
Develop content strategies, landing pages, and funnels that convert
Build a comprehensive digital marketing plan from scratch
Program Overview
Module 1: Introduction to Digital Marketing
⏳ 1 week
Topics: Marketing vs. digital marketing, digital ecosystem, user journey
Hands-on: Map out a digital customer journey and identify marketing touchpoints
Module 2: SEO & Search Engine Marketing
⏳ 1 week
Topics: On-page SEO, keyword research, paid search (Google Ads)
Hands-on: Build a Google Ads campaign and create optimized website content
Module 3: Social Media Marketing
⏳ 1 week
Topics: Facebook, Instagram, LinkedIn strategy, ad targeting, engagement
Hands-on: Run a Facebook ad campaign and analyze performance metrics
Module 4: Content Marketing & Blogging
⏳ 1 week
Topics: Content pillars, blog structure, copywriting techniques
Hands-on: Draft a blog post optimized for SEO and engagement
Module 5: Email Marketing & Funnels
⏳ 1 week
Topics: List building, segmentation, drip campaigns, CTAs
Hands-on: Set up a Mailchimp campaign with autoresponders and metrics tracking
Module 6: Analytics & Optimization
⏳ 1 week
Topics: Google Analytics basics, KPIs, A/B testing, conversion rate optimization
Hands-on: Use Analytics to assess campaign performance and improve conversion paths
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Job Outlook
Digital marketing remains one of the fastest-growing skill areas globally
Common roles: Digital Marketing Executive, SEO Specialist, Social Media Manager
Salaries range from $55,000 to $100,000+, with high freelance potential
Demand spans industries like e-commerce, startups, agencies, and education
Specification: Digital Marketing 101
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