What will you learn in Digital Marketing 101 Course
Understand the fundamentals of digital marketing channels and strategies
Learn how to run effective campaigns across SEO, social media, and email marketing
Use tools like Google Ads, Facebook Ads, and Google Analytics
Develop content strategies, landing pages, and funnels that convert
Build a comprehensive digital marketing plan from scratch
Program Overview
Module 1: Introduction to Digital Marketing
⏳ 1 week
Topics: Marketing vs. digital marketing, digital ecosystem, user journey
Hands-on: Map out a digital customer journey and identify marketing touchpoints
Module 2: SEO & Search Engine Marketing
⏳ 1 week
Topics: On-page SEO, keyword research, paid search (Google Ads)
Hands-on: Build a Google Ads campaign and create optimized website content
Module 3: Social Media Marketing
⏳ 1 week
Topics: Facebook, Instagram, LinkedIn strategy, ad targeting, engagement
Hands-on: Run a Facebook ad campaign and analyze performance metrics
Module 4: Content Marketing & Blogging
⏳ 1 week
Topics: Content pillars, blog structure, copywriting techniques
Hands-on: Draft a blog post optimized for SEO and engagement
Module 5: Email Marketing & Funnels
⏳ 1 week
Topics: List building, segmentation, drip campaigns, CTAs
Hands-on: Set up a Mailchimp campaign with autoresponders and metrics tracking
Module 6: Analytics & Optimization
⏳ 1 week
Topics: Google Analytics basics, KPIs, A/B testing, conversion rate optimization
Hands-on: Use Analytics to assess campaign performance and improve conversion paths
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Job Outlook
Digital marketing remains one of the fastest-growing skill areas globally
Common roles: Digital Marketing Executive, SEO Specialist, Social Media Manager
Salaries range from $55,000 to $100,000+, with high freelance potential
Demand spans industries like e-commerce, startups, agencies, and education
Specification: Digital Marketing 101 Course
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FAQs
- Yes — the hands-on modules (e.g. “build a Google Ads campaign,” “draft a blog post,” “set up a Mailchimp campaign”) allow you to generate real project artifacts.
- You can collect your campaign reports, content drafts, analytics dashboards, and funnel designs into a portfolio.
- The course structure supports using each module’s deliverable as a portfolio piece (for SEO work, social ads, email funnels, etc.).
- To make it stronger, you should supplement with additional side projects or experiments beyond the course assignments.
- You can present your portfolio via a simple website, PDF, or as part of a LinkedIn “Projects” section.
- The course clearly includes Mailchimp for email sequences and drip campaigns, which is one foundational automation tool.
- It does not explicitly list advanced automation platforms (like HubSpot, ActiveCampaign, Marketo) in the syllabus.
- You’ll get exposure to the principles of automation (e.g. segmentation, autoresponders, drip logic) which you can extend to more advanced tools.
- If you want deeper automation workflows (multi-channel, CRMs, lead scoring), you may need supplementary courses or practice.
- After completing this course, you can leverage the fundamentals here to faster learn those advanced platforms.
- The fundamentals (SEO, content strategy, funnel thinking, analytics mindset) rarely become irrelevant, though tactics evolve.
- Platform-specific features (algorithms, ad formats, tool UIs) may shift, so ongoing learning is necessary.
- The critical thinking around metrics, conversion optimization, and customer journey will stay useful across platforms.
- To stay current, plan to follow blogs, updates from Google/Facebook, and take refreshers or specialized modules over time.
- Even though tactics change, the course gives you a strong foundation to adapt to new digital marketing trends.
- Yes — by covering all major digital marketing channels and giving you hands-on campaign experience, it helps build credibility.
- You’ll learn both strategy and execution (SEO, ads, content, email, analytics) which is expected in entry roles.
- Use the deliverables as portfolio evidence when interviewing for roles like “Junior Digital Marketer,” “SEO Specialist,” or “Social Media Coordinator.”
- Pair the course with networking, internships, freelancing, or small client work to demonstrate real-world application.
- Continue learning adjacent skills (e.g. Excel, reporting, basic design, CMS) to strengthen your chances of transition.
- The public syllabus doesn’t explicitly mention budget planning, ROI forecasting, or channel spend allocation as separate modules. (It focuses more on execution and analytics.)
- You will likely pick up basics of evaluating campaign performance, calculating key metrics (CPC, CPA, ROI) through analytics.
- You may have to infer budget allocation strategies (how much to spend on ads vs content) based on campaign performance data.
- To master those decisions, you might need case studies, advanced modules, or mentorship beyond this beginner course.
- Once you have hands-on data, you can practice modeling different allocation scenarios and refine your intuition over time.
