What will you learn in Digital Marketing Course
Master core digital marketing channels: SEO, SEM (Google Ads), social media, email, and content marketing
Analyze campaigns using Google Analytics, conversion tracking, and key performance indicators (KPIs)
Develop and execute paid advertising strategies across Google Ads and Facebook Ads platforms
Create, optimize, and automate email marketing workflows and lead-nurturing sequences
Plan and implement content strategies with blogging, video, and influencer outreach for audience growth
Leverage marketing automation tools and CRM integrations for scalable campaign management
Program Overview
Module 1: Digital Marketing Foundations
⏳ 1 week
Topics: Marketing funnel, buyer personas, competitive analysis, channel selection
Hands-on: Draft a digital marketing plan for a sample business, defining goals and KPIs
Module 2: Search Engine Optimization (SEO)
⏳ 1 week
Topics: Keyword research, on-page optimization, technical SEO, backlink strategies
Hands-on: Perform an SEO audit using tools (e.g., Google Search Console, SEMrush) and implement fixes
Module 3: Pay-Per-Click Advertising (PPC)
⏳ 1 week
Topics: Google Ads structure (Search, Display), bidding strategies, ad extensions, quality score
Hands-on: Build and launch a Search and Display campaign, then optimize for conversions
Module 4: Social Media Marketing
⏳ 1 week
Topics: Audience targeting, content calendars, organic vs. paid strategies on Facebook, Instagram, LinkedIn
Hands-on: Create and schedule a week’s worth of posts, then run a targeted Facebook Ads campaign
Module 5: Email Marketing & Automation
⏳ 1 week
Topics: List segmentation, campaign design, A/B testing, drip workflows using tools like Mailchimp or HubSpot
Hands-on: Develop a three-email drip sequence, set up automated triggers, and analyze open/click rates
Module 6: Content Marketing & Influencer Outreach
⏳ 1 week
Topics: Content ideation, SEO-friendly blogging, video scripts, influencer identification and outreach
Hands-on: Produce an optimized blog post and craft outreach templates for micro-influencers
Module 7: Analytics & Conversion Optimization
⏳ 1 week
Topics: Google Analytics setup, goal tracking, heatmaps, CRO techniques (A/B testing, landing-page optimization)
Hands-on: Implement Google Analytics goals, run an A/B test on a landing page, and interpret results
Module 8: Marketing Automation & CRM Integration
⏳ 1 week
Topics: CRM basics (e.g., Salesforce, Zoho), lead scoring, workflow automation, ROI measurement
Hands-on: Integrate a lead form with a CRM, set up automated lead assignment, and report on ROI
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Job Outlook
Digital marketing specialists are in high demand across industries like e-commerce, SaaS, and retail
Roles include Digital Marketing Manager, SEO Specialist, PPC Analyst, Social Media Strategist, and Marketing Automation Lead
Salaries range from $60,000 to $110,000+ depending on role, experience, and geography
Mastery of multi-channel strategies and automation tools accelerates career growth into leadership positions
Specification: Digital Marketing Course
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