What will you learn in Digital Marketing Fundamentals – Beginner to Pro in 3 Hours! Course
Understand the essential concepts and strategies of digital marketing
Learn SEO, social media, email marketing, and paid advertising fundamentals
Discover how to analyze data using Google Analytics and make data-driven decisions
Build a complete digital marketing plan and optimize for conversions
Explore tools like Google Ads, Facebook Ads, Mailchimp, and more
Program Overview
Module 1: Introduction to Digital Marketing
⏳ 1 week
Topics: What is digital marketing, key components, buyer journey
Hands-on: Draft your own customer journey map for a product or service
Module 2: Search Engine Optimization (SEO)
⏳ 1 week
Topics: On-page SEO, off-page SEO, keyword strategy
Hands-on: Optimize a sample web page using SEO best practices
Module 3: Pay-Per-Click Advertising (PPC)
⏳ 1 week
Topics: Google Ads, ad structure, bidding strategies, budget allocation
Hands-on: Set up a sample Google Ads campaign with keywords and ad copy
Module 4: Social Media Marketing
⏳ 1 week
Topics: Organic vs. paid, platform strategies, ad creatives
Hands-on: Create a basic social media content calendar and ad campaign
Module 5: Email Marketing & Automation
⏳ 1 week
Topics: List building, segmentation, funnels, A/B testing
Hands-on: Use Mailchimp to create an email sequence and test results
Module 6: Analytics & Data Interpretation
⏳ 1 week
Topics: Google Analytics, performance KPIs, traffic analysis
Hands-on: Build a basic dashboard and evaluate campaign performance
Get certificate
Job Outlook
Digital marketing roles are in high demand across all industries
Career paths include Digital Marketing Specialist, PPC Manager, Social Media Strategist
Strong freelance, remote, and in-house opportunities worldwide
Salaries typically range from $60,000 to $100,000+ annually depending on skills and experience
Specification: Digital Marketing Fundamentals – Beginner to Pro in 3 Hours! Course
|
FAQs
- The course provides quick actionable steps for SEO, social media, and email campaigns.
- Learners can draft basic digital marketing plans for small businesses.
- Includes guidance on using tools like Google Ads and Mailchimp.
- Focuses on hands-on exercises that simulate real-world campaigns.
- Encourages experimenting and iterating campaigns to see real results.
- Covers Google Analytics basics for tracking performance.
- Explains key performance indicators (KPIs) for campaigns.
- Introduces traffic analysis and reporting concepts.
- Teaches simple dashboard creation for monitoring campaigns.
- Encourages data-driven decision-making in marketing strategies.
- Provides a high-level overview of core marketing channels.
- Teaches essential tools that freelancers use daily.
- Guides on creating basic proposals and digital strategies.
- Helps understand campaign planning for clients.
- Offers a stepping stone to deeper specialization for freelance work.
- Covers PPC basics, ad structures, and budget allocation.
- Introduces keyword strategy and simple targeting concepts.
- Does not go deep into complex bidding or retargeting strategies.
- Focuses on practical setup for small campaigns.
- Prepares learners to explore advanced paid marketing with further study.
- Designed for complete beginners with no prior experience.
- Explains marketing terminology in simple language.
- Offers hands-on exercises for practical learning.
- Breaks down SEO, social media, email, and analytics into easy steps.
- Ensures learners can confidently apply digital marketing concepts by the end.
