What you will learn in Digital Marketing Strategist. Unlock your career growth Course
Digital Marketing Fundamentals: Understand the core principles of digital marketing, including market research, branding, and customer acquisition strategies.
Social Media Marketing: Learn how to effectively use social media platforms like Facebook, Instagram, Twitter, and LinkedIn to build brand identity and engage with your audience.
Content Marketing: Develop skills to create compelling content that resonates with your target audience and drives traffic to your platforms.
Email Marketing: Master the art of email marketing, from building an email list to crafting effective email campaigns that convert.
SEO (Search Engine Optimization): Learn how to optimize your website and content to rank higher on search engine results pages, increasing organic traffic.
Google Ads: Gain proficiency in creating and managing Google Ads campaigns to drive targeted traffic to your website.
Program Overview
Introduction to Digital Marketing
⏱️2 hours
- Overview of digital marketing and its importance in today’s business landscape.
- Introduction to various digital marketing channels and strategies.
Market Research and Branding
⏱️3 hours
- Techniques for conducting market research to understand your audience and competitors.
- Building a strong brand identity that resonates with your target market.
Developing a Digital Marketing Strategy
⏱️2.5 hours
- Defining measurable business goals.
- Understanding different marketing strategies and their application to business.
Content Marketing
⏱️3 hours
- Developing a content strategy that aligns with your business goals.
- Creating various types of content, including blogs, videos, and infographics.
Social Media Marketing
⏱️3 hours
- Developing social media strategies for business growth.
- Engaging audiences through paid and organic social media marketing.
SEO (Search Engine Optimization)
⏱️4 hours
- On-page and off-page SEO techniques to improve website visibility.
- Using tools like Google Analytics and Google Search Console to track performance.
Paid Advertising Campaigns
⏱️2.5 hours
- Designing and running campaigns on Google Ads, Facebook Ads, and other platforms.
- Analyzing ad performance and optimizing campaigns.
Email Marketing
⏱️2 hours
- Building email lists, segmenting audiences, and creating effective email campaigns.
- Tracking email campaign performance.
Measuring and Analyzing Digital Marketing Success
⏱️2 hours
- Using analytics tools to track the effectiveness of campaigns.
- Interpreting data to adjust strategies and improve outcomes.
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Job Outlook
Role Opportunities: Proficiency in digital marketing opens doors to roles such as Digital Marketing Manager, Content Strategist, Social Media Manager, SEO Specialist, and Freelance Digital Marketer.
Industry Applications: Skills acquired in this course are applicable across various industries, including e-commerce, technology, healthcare, education, and more.
Career Advancement: Completing this course can boost your qualifications for positions that require expertise in digital marketing strategies and tools.
Specification: Digital Marketing Strategist. Unlock your career growth
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FAQs
- The course is designed for both beginners and those with some marketing knowledge.
- Basic understanding of social media, business concepts, or communication can help, but it’s not mandatory.
- Beginners may need to spend extra time practicing tools like Google Analytics, SEO, and content marketing strategies.
- Assignments and projects are structured to guide learners step-by-step, making it easier to learn without prior experience.
- The course covers practical digital marketing strategies, campaign planning, and analytics.
- Completing the specialization can improve your resume and portfolio with project-based learning.
- Hands-on experience, internships, or freelance projects are recommended to complement the course.
- Networking and applying strategies to real campaigns can make learners job-ready faster.
- Tools like Google Analytics, Google Ads, Facebook Ads, Mailchimp, and SEO platforms may be used.
- No prior experience with these tools is required; beginner tutorials are often included.
- Familiarity with basic spreadsheet and reporting software is helpful for data analysis tasks.
- Practicing with real or demo accounts enhances learning and practical skills.
- The course covers data-driven decision-making using metrics like ROI, CTR, engagement, and conversions.
- Basic understanding of spreadsheets and interpreting charts is sufficient.
- More advanced statistical or coding knowledge is not required.
- Assignments focus on applying analytics to improve campaigns, not on heavy mathematical theory.
- The course equips learners with planning, execution, and analysis skills for real campaigns.
- Knowledge can be applied to freelancing, personal business marketing, or internships.
- Experimenting with social media, content marketing, and small ad campaigns is encouraged.
- Completing projects and case studies in the course builds a portfolio for clients or employers.
