What will you learn in Facebook Ads & Facebook Marketing For Beginners 2025 Course
Set up and manage successful Facebook ad campaigns
Understand the Facebook Ads Manager and Business Suite
Create engaging ad creatives and targeted audiences
Analyze campaign performance using insights and metrics
Optimize ad spend for maximum ROI
Program Overview
Module 1: Introduction to Facebook Marketing
⏳ 1 week
Topics: Understanding Facebook’s platform and marketing potential
Hands-on: Set up a Business Manager account and link a Facebook Page
Module 2: Creating Your First Ad Campaign
⏳ 1 week
Topics: Ad structure (campaign > ad set > ad), objectives, budget setup
Hands-on: Launch your first real campaign with chosen targeting
Module 3: Audience Targeting
⏳ 1 week
Topics: Core, custom, and lookalike audiences; interest and behavior filters
Hands-on: Build a segmented audience for niche product testing
Module 4: Ad Design and Copywriting
⏳ 1 week
Topics: Creating image and video ads, writing persuasive ad copy
Hands-on: Create ads using Canva or Meta’s Creative Studio
Module 5: Tracking & Analytics
⏳ 1 week
Topics: Facebook Pixel, tracking conversions, interpreting ad metrics
Hands-on: Install Pixel on your website and analyze key metrics
Module 6: Campaign Optimization
⏳ 1 week
Topics: A/B testing, retargeting, scaling successful ads
Hands-on: Run split tests and set up a retargeting funnel
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Job Outlook
High demand for digital marketers skilled in Facebook advertising
Roles include Social Media Marketer, PPC Specialist, and Ad Campaign Manager
Freelancers and entrepreneurs benefit from direct advertising skills
Entry-level marketers can expect $40,000–$70,000, with growth potential
Specification: Facebook Ads & Facebook Marketing For Beginners 2025
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