What will you learn in Facebook Ads & Facebook Marketing For Beginners 2025 Course
Set up and manage successful Facebook ad campaigns
Understand the Facebook Ads Manager and Business Suite
Create engaging ad creatives and targeted audiences
Analyze campaign performance using insights and metrics
Optimize ad spend for maximum ROI
Program Overview
Module 1: Introduction to Facebook Marketing
⏳ 1 week
Topics: Understanding Facebook’s platform and marketing potential
Hands-on: Set up a Business Manager account and link a Facebook Page
Module 2: Creating Your First Ad Campaign
⏳ 1 week
Topics: Ad structure (campaign > ad set > ad), objectives, budget setup
Hands-on: Launch your first real campaign with chosen targeting
Module 3: Audience Targeting
⏳ 1 week
Topics: Core, custom, and lookalike audiences; interest and behavior filters
Hands-on: Build a segmented audience for niche product testing
Module 4: Ad Design and Copywriting
⏳ 1 week
Topics: Creating image and video ads, writing persuasive ad copy
Hands-on: Create ads using Canva or Meta’s Creative Studio
Module 5: Tracking & Analytics
⏳ 1 week
Topics: Facebook Pixel, tracking conversions, interpreting ad metrics
Hands-on: Install Pixel on your website and analyze key metrics
Module 6: Campaign Optimization
⏳ 1 week
Topics: A/B testing, retargeting, scaling successful ads
Hands-on: Run split tests and set up a retargeting funnel
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Job Outlook
High demand for digital marketers skilled in Facebook advertising
Roles include Social Media Marketer, PPC Specialist, and Ad Campaign Manager
Freelancers and entrepreneurs benefit from direct advertising skills
Entry-level marketers can expect $40,000–$70,000, with growth potential
Specification: Facebook Ads & Facebook Marketing For Beginners 2025 Course
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FAQs
- No prior Facebook Ads experience is required; the course is beginner-friendly.
- Basic familiarity with Facebook and social media marketing is helpful.
- The course introduces ad account setup, campaign creation, and targeting step by step.
- Teaches practical techniques for reaching audiences and boosting engagement.
- Students can start creating effective ads immediately after completing the course.
- Yes, the course covers targeting by demographics, interests, and behaviors.
- Teaches using Custom Audiences and Lookalike Audiences for precision marketing.
- Explains retargeting strategies for higher conversions.
- Demonstrates how to analyze audience data to refine campaigns.
- Helps learners maximize ad performance and ROI.
- Yes, the course teaches how to set and manage ad budgets efficiently.
- Covers bidding strategies, cost-per-click (CPC), and cost-per-impression (CPM).
- Shows how to monitor ad performance and adjust campaigns accordingly.
- Provides tips for maximizing conversions while minimizing costs.
- Helps learners make data-driven decisions for future campaigns.
- Yes, the course is suitable for businesses, entrepreneurs, and personal brands.
- Teaches creating engaging ads tailored to target audiences.
- Focuses on increasing brand awareness, leads, and sales.
- Provides strategies for both product-based and service-based promotion.
- Helps learners implement scalable advertising campaigns for growth.
- The course includes step-by-step exercises for creating live ads.
- Students practice setting up campaigns, targeting audiences, and designing creatives.
- Covers monitoring, analyzing, and optimizing ad performance.
- Hands-on practice reinforces practical skills for real-world campaigns.
- Encourages experimenting with different ad formats and strategies for mastery.
