What will you learn in Fundamentals of Social Media Advertising Course
Grasp the essentials of paid social media advertising.
Understand ad auction mechanics and budget optimization.
Create targeted ad campaigns using Meta Ads Manager.
Analyze ad performance and refine strategy using data.
Program Overview
Module 1: Introduction to Social Media Advertising
⏱️ 1 week
Topics: Organic vs paid, benefits of advertising on social media.
Hands-on: Identify objectives for various ad types.
Module 2: Creating Effective Ads
⏱️ 1 week
Topics: Audience targeting, creative best practices, ad formats.
Hands-on: Mock ad campaign planning.
Module 3: Meta Ads Manager & Campaign Setup
⏱️ 1 week
Topics: Campaign structure (campaign, ad set, ad), choosing objectives, setting budgets.
Hands-on: Navigate Meta Ads Manager and simulate ad setup.
Module 4: Budgeting and Performance Optimization
⏱️ 1 week
Topics: Bidding strategies, A/B testing, ad delivery insights.
Hands-on: Analyze ad reports and adjust campaigns for better ROI.
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Job Outlook
High demand for digital marketers with Meta advertising experience.
Roles in paid media, performance marketing, and ad operations frequently require these skills.
Strong salary growth in digital advertising: $50K–$100K+ depending on region and experience.
Skills apply to both freelance and full-time roles across industries.
Specification: Fundamentals of Social Media Advertising
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FAQs
- No prior experience is required; the course starts with foundational concepts.
- Basic familiarity with social media platforms is helpful but not mandatory.
- Step-by-step guidance introduces advertising principles and strategies.
- Practical exercises allow learners to create mock campaigns.
- Beginners can gradually develop confidence in social media advertising.
- The course covers planning, executing, and monitoring ad campaigns.
- Learners practice targeting audiences, setting budgets, and scheduling ads.
- Analytics tools are introduced to track performance and engagement.
- Step-by-step exercises simulate real-world advertising scenarios.
- Skills gained are applicable for professional social media marketing roles.
- Learners learn targeting strategies and ad placements for major social media platforms.
- Campaign objectives, bidding, and optimization techniques are taught.
- Practical exercises demonstrate how to analyze ad performance.
- Knowledge gained helps improve ROI and engagement for campaigns.
- Skills are relevant for digital marketing, advertising, and campaign management roles.
- Social media advertising is in high demand across industries.
- Skills in campaign creation, analytics, and optimization improve employability.
- Knowledge supports roles in marketing, communications, and brand management.
- Practical projects allow learners to showcase campaign experience in portfolios.
- Completion demonstrates readiness for entry-level digital marketing positions.
- Estimated completion is around 3–5 weeks at a part-time pace.
- Weekly effort of 3–5 hours is generally sufficient for lectures and exercises.
- Regular practice in campaign creation and analytics reinforces learning.
- Revisiting exercises or experimenting with additional ad strategies may require extra time.
- Consistent engagement ensures learners develop practical social media advertising skills.
