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Fundamentals of Social Media Advertising

A solid beginner’s guide to running and optimizing social media ads using Meta’s powerful ad tools.

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

What will you learn in Fundamentals of Social Media Advertising Course

  • Grasp the essentials of paid social media advertising.

  • Understand ad auction mechanics and budget optimization.

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  • Create targeted ad campaigns using Meta Ads Manager.

  • Analyze ad performance and refine strategy using data.

Program Overview

Module 1: Introduction to Social Media Advertising

⏱️ 1 week

  • Topics: Organic vs paid, benefits of advertising on social media.

  • Hands-on: Identify objectives for various ad types.

Module 2: Creating Effective Ads

⏱️ 1 week

  • Topics: Audience targeting, creative best practices, ad formats.

  • Hands-on: Mock ad campaign planning.

Module 3: Meta Ads Manager & Campaign Setup

⏱️ 1 week

  • Topics: Campaign structure (campaign, ad set, ad), choosing objectives, setting budgets.

  • Hands-on: Navigate Meta Ads Manager and simulate ad setup.

Module 4: Budgeting and Performance Optimization

⏱️ 1 week

  • Topics: Bidding strategies, A/B testing, ad delivery insights.

  • Hands-on: Analyze ad reports and adjust campaigns for better ROI.

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Job Outlook

  • High demand for digital marketers with Meta advertising experience.

  • Roles in paid media, performance marketing, and ad operations frequently require these skills.

  • Strong salary growth in digital advertising: $50K–$100K+ depending on region and experience.

  • Skills apply to both freelance and full-time roles across industries.

9.8Expert Score
Highly Recommendedx
An ideal entry point into paid social media advertising, offering hands-on experience with Meta’s ad platform and campaign optimization.
Value
9.4
Price
9.6
Skills
9.7
Information
9.8
PROS
  • Created by Meta experts
  • Practical walkthroughs of Ads Manager
  • Good mix of theory and application
CONS
  • Focuses mainly on Meta; less on other platforms
  • No advanced remarketing or funnel strategies included

Specification: Fundamentals of Social Media Advertising

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

Fundamentals of Social Media Advertising
Fundamentals of Social Media Advertising
Course | Career Focused Learning Platform
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