Fundamentals of Social Media Advertising
A solid beginner’s guide to running and optimizing social media ads using Meta’s powerful ad tools.
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What will you learn in Fundamentals of Social Media Advertising Course
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Grasp the essentials of paid social media advertising.
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Understand ad auction mechanics and budget optimization.
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Create targeted ad campaigns using Meta Ads Manager.
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Analyze ad performance and refine strategy using data.
Program Overview
Module 1: Introduction to Social Media Advertising
⏱️ 1 week
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Topics: Organic vs paid, benefits of advertising on social media.
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Hands-on: Identify objectives for various ad types.
Module 2: Creating Effective Ads
⏱️ 1 week
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Topics: Audience targeting, creative best practices, ad formats.
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Hands-on: Mock ad campaign planning.
Module 3: Meta Ads Manager & Campaign Setup
⏱️ 1 week
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Topics: Campaign structure (campaign, ad set, ad), choosing objectives, setting budgets.
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Hands-on: Navigate Meta Ads Manager and simulate ad setup.
Module 4: Budgeting and Performance Optimization
⏱️ 1 week
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Topics: Bidding strategies, A/B testing, ad delivery insights.
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Hands-on: Analyze ad reports and adjust campaigns for better ROI.
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Job Outlook
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High demand for digital marketers with Meta advertising experience.
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Roles in paid media, performance marketing, and ad operations frequently require these skills.
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Strong salary growth in digital advertising: $50K–$100K+ depending on region and experience.
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Skills apply to both freelance and full-time roles across industries.
- Created by Meta experts
- Practical walkthroughs of Ads Manager
- Good mix of theory and application
- Focuses mainly on Meta; less on other platforms
- No advanced remarketing or funnel strategies included
Specification: Fundamentals of Social Media Advertising
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