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Google Ads For Beginners 2025 – Step By Step Process

A beginner-focused, practical course that teaches how to confidently create and manage Google Ads campaigns.

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

What will you learn in Google Ads For Beginners 2025 – Step By Step Process Course

  • Understand the fundamentals of Google Ads and how it works

  • Learn to create and structure high-performing search campaigns

  • Discover keyword research, ad copywriting, bidding strategies, and budgeting

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  • Set up conversion tracking and analyze campaign performance

  • Gain practical experience managing ads for real business goals

Program Overview

Module 1: Introduction to Google Ads

⏳ 1 week

  • Topics: How Google Ads works, key terms, platform walkthrough

  • Hands-on: Create a Google Ads account and explore the dashboard

Module 2: Campaign Structure & Setup

⏳ 1 week

  • Topics: Campaign types, networks, ad groups, search vs. display

  • Hands-on: Launch a basic search campaign with proper settings

Module 3: Keyword Research & Match Types

⏳ 1 week

  • Topics: Broad, phrase, exact match, negative keywords

  • Hands-on: Use the Keyword Planner to build a keyword list

Module 4: Writing Effective Ads

⏳ 1 week

  • Topics: Headlines, descriptions, CTAs, ad extensions

  • Hands-on: Write ads for a sample campaign with responsive formats

Module 5: Bidding, Budgets & Optimization

⏳ 1 week

  • Topics: CPC vs. CPA, smart bidding, budget allocation, scheduling

  • Hands-on: Set a budget, select a bidding strategy, and launch optimizations

Module 6: Tracking & Performance Analysis

⏳ 1 week

  • Topics: Google Analytics integration, conversion tracking, reporting

  • Hands-on: Link Analytics, set up goals, and review campaign performance

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Job Outlook

  • Google Ads is a critical skill for digital marketers, freelancers, and business owners

  • Roles include PPC Specialist, SEM Manager, and Paid Media Strategist

  • High freelance potential—many small businesses seek campaign support

  • Average salaries range from $60,000 to $100,000+

9.6Expert Score
Highly Recommendedx
A top-notch starting point for anyone looking to master Google Ads and start running effective campaigns.
Value
9.2
Price
9.3
Skills
9.5
Information
9.6
PROS
  • Step-by-step campaign setup with live examples
  • Covers all core concepts without overwhelming jargon
  • Helpful for small business owners and aspiring marketers
CONS
  • Focused mainly on search campaigns (not video or display in-depth)
  • May require supplemental learning for certification preparation

Specification: Google Ads For Beginners 2025 – Step By Step Process

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

Google Ads For Beginners 2025 – Step By Step Process
Google Ads For Beginners 2025 – Step By Step Process
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