Google Ads For Beginners 2025 – Step By Step Process
A beginner-focused, practical course that teaches how to confidently create and manage Google Ads campaigns.
What will you learn in Google Ads For Beginners 2025 – Step By Step Process Course
Understand the fundamentals of Google Ads and how it works
Learn to create and structure high-performing search campaigns
Discover keyword research, ad copywriting, bidding strategies, and budgeting
Set up conversion tracking and analyze campaign performance
Gain practical experience managing ads for real business goals
Program Overview
Module 1: Introduction to Google Ads
⏳ 1 week
Topics: How Google Ads works, key terms, platform walkthrough
Hands-on: Create a Google Ads account and explore the dashboard
Module 2: Campaign Structure & Setup
⏳ 1 week
Topics: Campaign types, networks, ad groups, search vs. display
Hands-on: Launch a basic search campaign with proper settings
Module 3: Keyword Research & Match Types
⏳ 1 week
Topics: Broad, phrase, exact match, negative keywords
Hands-on: Use the Keyword Planner to build a keyword list
Module 4: Writing Effective Ads
⏳ 1 week
Topics: Headlines, descriptions, CTAs, ad extensions
Hands-on: Write ads for a sample campaign with responsive formats
Module 5: Bidding, Budgets & Optimization
⏳ 1 week
Topics: CPC vs. CPA, smart bidding, budget allocation, scheduling
Hands-on: Set a budget, select a bidding strategy, and launch optimizations
Module 6: Tracking & Performance Analysis
⏳ 1 week
Topics: Google Analytics integration, conversion tracking, reporting
Hands-on: Link Analytics, set up goals, and review campaign performance
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Job Outlook
Google Ads is a critical skill for digital marketers, freelancers, and business owners
Roles include PPC Specialist, SEM Manager, and Paid Media Strategist
High freelance potential—many small businesses seek campaign support
Average salaries range from $60,000 to $100,000+
- Step-by-step campaign setup with live examples
- Covers all core concepts without overwhelming jargon
- Helpful for small business owners and aspiring marketers
- Focused mainly on search campaigns (not video or display in-depth)
- May require supplemental learning for certification preparation
Specification: Google Ads For Beginners 2025 – Step By Step Process
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