What will you learn in Google Ads For Beginners 2025 – Step By Step Process Course
Understand the fundamentals of Google Ads and how it works
Learn to create and structure high-performing search campaigns
Discover keyword research, ad copywriting, bidding strategies, and budgeting
Set up conversion tracking and analyze campaign performance
Gain practical experience managing ads for real business goals
Program Overview
Module 1: Introduction to Google Ads
⏳ 1 week
Topics: How Google Ads works, key terms, platform walkthrough
Hands-on: Create a Google Ads account and explore the dashboard
Module 2: Campaign Structure & Setup
⏳ 1 week
Topics: Campaign types, networks, ad groups, search vs. display
Hands-on: Launch a basic search campaign with proper settings
Module 3: Keyword Research & Match Types
⏳ 1 week
Topics: Broad, phrase, exact match, negative keywords
Hands-on: Use the Keyword Planner to build a keyword list
Module 4: Writing Effective Ads
⏳ 1 week
Topics: Headlines, descriptions, CTAs, ad extensions
Hands-on: Write ads for a sample campaign with responsive formats
Module 5: Bidding, Budgets & Optimization
⏳ 1 week
Topics: CPC vs. CPA, smart bidding, budget allocation, scheduling
Hands-on: Set a budget, select a bidding strategy, and launch optimizations
Module 6: Tracking & Performance Analysis
⏳ 1 week
Topics: Google Analytics integration, conversion tracking, reporting
Hands-on: Link Analytics, set up goals, and review campaign performance
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Job Outlook
Google Ads is a critical skill for digital marketers, freelancers, and business owners
Roles include PPC Specialist, SEM Manager, and Paid Media Strategist
High freelance potential—many small businesses seek campaign support
Average salaries range from $60,000 to $100,000+
Specification: Google Ads For Beginners 2025 – Step By Step Process Course
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FAQs
- Teaches campaign structure and account hierarchy for easier management.
- Explains best practices for creating multiple campaigns efficiently.
- Provides tips on tracking performance across accounts.
- Introduces use of labels and filters for organized workflow.
- Encourages optimizing campaigns systematically to save time.
- Provides insights into adjusting campaigns for peak seasons.
- Teaches monitoring performance metrics to spot trends.
- Explains audience targeting for seasonal campaigns.
- Offers basic tips on ad scheduling and budget allocation for high-impact periods.
- Encourages iterative adjustments for better ROI during seasonal peaks.
- Introduces basic concepts of remarketing audiences.
- Teaches linking Google Ads with Analytics for tracking visitors.
- Guides creating campaigns targeting previous website visitors.
- Offers tips on ad copy and offers for remarketing campaigns.
- Encourages testing different remarketing approaches to improve conversions.
- Designed for complete beginners with step-by-step guidance.
- Explains all Google Ads terminology in simple language.
- Provides hands-on exercises for campaign creation and optimization.
- Focuses on practical application rather than overwhelming theory.
- Builds confidence to run real campaigns by course completion.
- Teaches setting up conversion tracking and key performance metrics.
- Introduces Google Analytics integration for deeper insights.
- Guides interpreting reports to optimize campaigns.
- Explains budgeting and bidding adjustments to improve ROI.
- Encourages ongoing testing and refinement based on data.
