What will you in Growth Hacking with Digital Marketing (Now with AI!) Course
Identify high-impact growth channels and prioritize experiments using data-driven frameworks.
Conduct rapid audience research and leverage customer feedback loops for iterative product-market fit.
Design and execute acquisition, activation, retention, referral, and revenue (AARRR) strategies.
Utilize viral loops, incentive mechanics, and community building to amplify organic growth.
Implement low-budget paid acquisition tactics across Facebook Ads, Google Ads, and programmatic platforms.
Optimize conversion funnels with A/B testing, heatmaps, and analytics tools (Google Analytics, Mixpanel).
Program Overview
Module 1: Growth Hacking Mindset & Frameworks
⏳ 45 minutes
Define “growth hacker” vs. “marketer” and embrace cross-functional experimentation.
- Learn key frameworks: Pirate Metrics (AARRR), ICE scoring, and North Star metrics.
Module 2: Audience Research & Value Proposition
⏳ 1 hour
Conduct rapid surveys, interviews, and social listening to uncover pain points.
Craft and test value propositions with landing page prototypes and user feedback.
Module 3: Acquisition Channels & Tactics
⏳ 1 hour 15 minutes
Explore organic channels: SEO, content marketing, and influencer partnerships.
Launch paid tests: micro-budgets on Facebook, Google Search, and display networks.
Module 4: Activation & Onboarding Optimization
⏳ 45 minutes
Map user onboarding flows and identify drop-off points.
Use in-app messaging, tooltips, and email triggers to drive initial engagement.
Module 5: Retention & Engagement Strategies
⏳ 1 hour
Implement email drip campaigns, push notifications, and SMS reminders.
Leverage gamification, loyalty programs, and community forums to boost stickiness.
Module 6: Referral & Viral Growth Mechanics
⏳ 45 minutes
Design two-sided referral programs with compelling incentives.
Harness social sharing widgets, embed invites, and contest mechanics.
Module 7: Revenue Optimization & Monetization
⏳ 45 minutes
Test pricing tiers, free trials vs. freemium models, and upsell/cross-sell flows.
Analyze cohort LTV, CAC, and payback periods to inform financial decisions.
Module 8: Growth Automation & No-Code Tools
⏳ 45 minutes
Automate lead capture, nurturing, and re-engagement using Zapier, Integromat, and chatbots.
Build dashboards and alerts to monitor key KPIs in real time.
Module 9: Experimentation & Analytics
⏳ 1 hour
Set up A/B tests with platforms like Optimizely or Google Optimize.
Interpret statistical significance, analyze heatmaps, and iterate on findings.
Module 10: Scaling Growth Teams & Processes
⏳ 30 minutes
Establish growth OKRs, processes, and cross-functional sprints.
Recruit and structure growth teams: product, marketing, data, and engineering alignment.
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Job Outlook
High-Demand Roles: Growth Hacker, Growth Marketing Manager, Product Growth Lead.
Salary Potential: ₹8–25 LPA in India; $90K–$140K annually in the U.S.
Growth Areas: SaaS, e-commerce, mobile apps, and D2C brands.
Career Impact: Mastery of growth hacking frameworks positions you to drive scalable user acquisition and retention in fast-moving startups and corporate innovation teams.
Specification: Growth Hacking with Digital Marketing (Now with AI!)
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