What will you learn in Market Research Specialization Course
Market Research Fundamentals: Understand the essentials of market research, focusing on the research process, formulating research questions and objectives, and developing a research proposal.
Qualitative and Quantitative Research Methods: Learn to use both qualitative and quantitative research methods, develop and manage a questionnaire development strategy, and develop measurements.
Data Collection and Analysis: Gain skills in collecting data and analyzing it to derive meaningful insights.
Reporting and Presentation: Learn to present research findings effectively, focusing on data visualization and storytelling techniques.
Program Overview
Course 1: Research Proposal: Initiating Research
⌛ ~11 hours
Topics: Determining research constraints; asking the right questions; assessing secondary research; basic sampling theory; composing a research plan or proposal
Hands-on: Draft a research proposal; apply sampling theory; evaluate sources; structure your plan for a targeted research project
Course 2: Qualitative Research
⌛ ~14 hours
Topics: Qualitative methods and limitations; designing moderator/focus group guides; recruitment strategies for participants; analyzing qualitative data; preparing a focus group report
Hands-on: Develop a moderator guide; recruit participants (virtually or hypothetically); conduct focus group style analysis; write a report using qualitative data
Course 3: Quantitative Research
⌛ ~17 hours
Topics: Designing effective questionnaires; launching surveys; descriptive statistics; pitfalls in quantitative design; response options and measurement
Hands-on: Build a survey instrument; collect or simulate survey responses; compute basic statistics; interpret results and test hypothesis
Course 4: Research Report: Delivering Insights
⌛ ~15 hours
Topics: Synthesis of research findings; storytelling with data; digital vs traditional advertising roles; delivering insights and recommendations; effective presentation strategies to stakeholders
Hands-on: Create a visual report with charts/graphs; synthesize findings from qualitative & quantitative parts; prepare a polished presentation of recommendations
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Job Outlook
Ideal for Professionals: This specialization is suitable for market research analysts, social media strategists, marketing managers, product managers, and market researchers. Coursera
Skill Development: Helps build skills applicable in various industries, including business, marketing, and research sectors.
Career Advancement: Enhances job readiness and opens opportunities for roles requiring expertise in market research methodologies and data analysis.
Specification: Market Research Specialization
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FAQs
- No prior marketing experience is necessary.
- Designed for students, professionals, and entrepreneurs.
- Core concepts are explained from scratch.
- Basic analytical and communication skills are helpful.
- Curiosity about consumer behavior is more important than background.
- Covers qualitative research like interviews and focus groups.
- Introduces quantitative methods like surveys and statistical analysis.
- Teaches how to design research and collect reliable data.
- Includes data interpretation and reporting strategies.
- Emphasizes real-world application for business decisions.
- Skills apply to product management, consulting, and entrepreneurship.
- Analytical and research skills benefit strategy and decision-making roles.
- Enhances ability to interpret market trends in any industry.
- Useful for data-driven business decisions across sectors.
- Improves critical thinking and problem-solving capabilities.
- Conduct surveys or focus groups for local businesses.
- Analyze social media trends for consumer insights.
- Use data to develop marketing campaigns or product strategies.
- Practice presenting findings in clear, actionable formats.
- Collaborate with peers on research projects to simulate real-world scenarios.
- Roles in market research, business analysis, and consumer insights.
- Opportunities in marketing, consulting, and product management.
- Enhances employability in startups and large corporations.
- Supports freelance or independent research consulting.
- Strengthens credentials for further studies or certifications in marketing.
