Powerful Social Media Marketing: From Beginner to Advanced
A no-nonsense guide to becoming a confident and effective social media manager ready for freelance or in-house roles.
What will you learn in Powerful Social Media Marketing: From Beginner to Advanced Course
Master the role and responsibilities of a professional social media manager
Learn how to create, plan, and schedule content across platforms
Understand brand voice, target audience, and social strategy development
Use tools like Canva, Buffer, Meta Business Suite, and analytics dashboards
Discover how to find clients, pitch services, and price social media packages
Program Overview
Module 1: Social Media Manager Essentials
⏳ 1 week
Topics: Role overview, skills required, common misconceptions
Hands-on: Identify your niche and assess your current social media skills
Module 2: Strategy & Content Planning
⏳ 1 week
Topics: Brand identity, content pillars, platform-specific goals
Hands-on: Build a 30-day content calendar for a sample brand
Module 3: Content Creation Tools & Tips
⏳ 1 week
Topics: Canva, caption writing, hashtags, video formats
Hands-on: Create 3 posts using Canva with captions and hashtags
Module 4: Scheduling & Automation
⏳ 1 week
Topics: Buffer, Meta Business Suite, posting times, consistency
Hands-on: Schedule posts across 2–3 platforms with tracking links
Module 5: Analytics & Reporting
⏳ 1 week
Topics: Engagement metrics, growth KPIs, content performance
Hands-on: Build a sample monthly report using real or mock data
Module 6: Finding Clients & Pricing Services
⏳ 1 week
Topics: Freelancing platforms, pitching, pricing models, contracts
Hands-on: Write a client proposal and outline a social media package
Get certificate
Job Outlook
High demand for skilled social media managers in agencies, startups, and freelance sectors
Roles include Social Media Manager, Digital Strategist, Content Creator
Freelancers can earn $25–$100/hr depending on scope and experience
Remote work opportunities are widely available
- Direct, no-fluff lessons tailored to real-world freelance work
- Covers tools, templates, and business practices
- Excellent for freelancers, side hustlers, and marketing students
- Not focused on paid social advertising (mostly organic strategy)
- May be too basic for experienced marketers
Specification: Powerful Social Media Marketing: From Beginner to Advanced
|
