What will you learn in The #1 Google Ads Course For 2023: Beginner To Expert Course
- Set up and manage profitable Google Ads campaigns from scratch
- Master Search, Display, Shopping, and Video ad formats
- Use keyword research, match types, and negative keywords effectively
- Optimize ad copy, bidding strategies, and landing pages for conversions
- Track campaign performance with Google Analytics and conversion tracking
Program Overview
Module 1: Introduction to Google Ads
⏳ 1 week
Topics: What is Google Ads, account structure, setting up your account
Hands-on: Create a new Google Ads account and link it with Google Analytics
Module 2: Keyword Research & Campaign Setup
⏳ 1 week
Topics: Keyword Planner, match types, structuring ad groups
Hands-on: Build a Search campaign using well-researched keywords
Module 3: Writing Effective Ads
⏳ 1 week
Topics: Headlines, descriptions, call-to-actions, ad extensions
Hands-on: Write high-converting ad copy using AIDA and PAS formulas
Module 4: Google Display & Remarketing
⏳ 1 week
Topics: Visual ads, targeting audiences, dynamic remarketing
Hands-on: Create a display ad with custom images and launch a retargeting campaign
Module 5: Shopping & Video Campaigns
⏳ 1 week
Topics: Product Feed setup, Merchant Center, YouTube ad creation
Hands-on: Build a shopping campaign and run your first video ad
Module 6: Optimization & Scaling
⏳ 1 week
Topics: Quality Score, A/B testing, bidding strategies, conversion tracking
Hands-on: Analyze campaign performance and make ROI-driven improvements
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Job Outlook
Google Ads experts are in high demand across industries like e-commerce, SaaS, and digital agencies
Roles include PPC Specialist, SEM Manager, and Digital Marketing Strategist
Entry-level roles start around $50,000/year; experienced professionals earn $90,000+
Great freelance opportunities with global clients and local businesses
Specification: The #1 Google Ads Course For 2023: Beginner To Expert
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