What will you learn in The #1 Google Ads Course For 2023: Beginner To Expert Course
- Set up and manage profitable Google Ads campaigns from scratch
- Master Search, Display, Shopping, and Video ad formats
- Use keyword research, match types, and negative keywords effectively
- Optimize ad copy, bidding strategies, and landing pages for conversions
- Track campaign performance with Google Analytics and conversion tracking
Program Overview
Module 1: Introduction to Google Ads
⏳ 1 week
Topics: What is Google Ads, account structure, setting up your account
Hands-on: Create a new Google Ads account and link it with Google Analytics
Module 2: Keyword Research & Campaign Setup
⏳ 1 week
Topics: Keyword Planner, match types, structuring ad groups
Hands-on: Build a Search campaign using well-researched keywords
Module 3: Writing Effective Ads
⏳ 1 week
Topics: Headlines, descriptions, call-to-actions, ad extensions
Hands-on: Write high-converting ad copy using AIDA and PAS formulas
Module 4: Google Display & Remarketing
⏳ 1 week
Topics: Visual ads, targeting audiences, dynamic remarketing
Hands-on: Create a display ad with custom images and launch a retargeting campaign
Module 5: Shopping & Video Campaigns
⏳ 1 week
Topics: Product Feed setup, Merchant Center, YouTube ad creation
Hands-on: Build a shopping campaign and run your first video ad
Module 6: Optimization & Scaling
⏳ 1 week
Topics: Quality Score, A/B testing, bidding strategies, conversion tracking
Hands-on: Analyze campaign performance and make ROI-driven improvements
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Job Outlook
Google Ads experts are in high demand across industries like e-commerce, SaaS, and digital agencies
Roles include PPC Specialist, SEM Manager, and Digital Marketing Strategist
Entry-level roles start around $50,000/year; experienced professionals earn $90,000+
Great freelance opportunities with global clients and local businesses
Specification: The #1 Google Ads Course For 2023: Beginner To Expert Course
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FAQs
- No prior Google Ads or marketing experience is required; the course is beginner-friendly.
- Covers campaign setup, ad creation, and targeting step by step.
- Introduces advertising concepts and terminology gradually.
- Provides practical guidance for running campaigns confidently.
- Enables learners to launch their first campaigns immediately after the course.
- Yes, the course focuses on improving ad performance and ROI.
- Teaches how to track key metrics like CPC, CTR, and conversions.
- Covers bid strategies, budget allocation, and ad scheduling.
- Demonstrates how to analyze performance data to optimize campaigns.
- Helps learners create cost-effective campaigns that drive results.
- Yes, the course teaches audience targeting using Google Ads features.
- Covers demographic, geographic, and interest-based targeting.
- Teaches creating Custom and Lookalike Audiences.
- Demonstrates strategies for retargeting past website visitors.
- Helps maximize ad relevance and engagement for higher conversions.
- Yes, the course is suitable for entrepreneurs, marketers, and freelancers.
- Provides actionable techniques for running successful campaigns across industries.
- Covers practical skills for both service-based and product-based businesses.
- Teaches how to structure campaigns for measurable results.
- Helps learners create campaigns that drive traffic, leads, and sales.
- Includes step-by-step exercises for setting up live Google Ads campaigns.
- Students practice ad creation, keyword research, and audience targeting.
- Teaches how to monitor campaign performance and optimize ads.
- Hands-on practice reinforces learning and builds confidence.
- Encourages experimenting with different ad formats and strategies for mastery.
