What will you learn in The Complete Google Analytics 4 Training for Beginners 2025 Course
Master Google Analytics 4 (GA4) interface and functionality
Understand metrics, dimensions, and user behavior insights
Track conversions, goals, traffic sources, and custom reports
Learn real-world applications of GA for websites, e-commerce, and marketing
Prepare confidently for the Google Analytics Certification exam
Program Overview
Module 1: Introduction to Google Analytics
⏳ 1 week
Topics: Why analytics matters, how GA4 works, account setup
Hands-on: Set up your Google Analytics account and connect it to a website
Module 2: Reports, Metrics & Navigation
⏳ 1 week
Topics: Users, sessions, bounce rate, engagement metrics, reports overview
Hands-on: Explore GA4 dashboard and create custom exploration reports
Module 3: Acquisition, Behavior & Conversion Tracking
⏳ 1 week
Topics: Traffic sources, content behavior, goal tracking, funnels
Hands-on: Set up conversions and analyze performance of landing pages
Module 4: Audience & Segmentation
⏳ 1 week
Topics: Audience definitions, user segments, demographic analysis
Hands-on: Create and compare audience segments for performance insights
Module 5: Advanced Tracking & E-commerce
⏳ 1 week
Topics: Events, enhanced measurement, product tracking, funnels
Hands-on: Enable enhanced e-commerce and configure product interactions
Module 6: Certification Preparation & Exam Tips
⏳ 1 week
Topics: Key concepts tested, practice questions, exam strategy
Hands-on: Take mock exams and review key areas for certification
Get certificate
Job Outlook
Google Analytics skills are essential for roles in digital marketing, data analysis, and web strategy
Roles include Marketing Analyst, Data Analyst, Performance Marketer, and SEO/SEM Expert
Average salaries range from $60,000 to $100,000+ annually
Widely used tool across all industries—freelancers and agencies also benefit greatly
Specification: The Complete Google Analytics 4 Training for Beginners 2025 Course
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FAQs
- Teaches tracking user behavior to identify drop-off points.
- Guides on setting up conversion goals and funnels.
- Helps analyze traffic sources to optimize marketing campaigns.
- Provides actionable insights for e-commerce performance.
- Encourages experimentation with layout, content, and calls-to-action.
- Explains how GA4 connects with Google Ads and Search Console.
- Offers guidance on linking e-commerce platforms for enhanced reporting.
- Demonstrates tracking campaigns across multiple channels.
- Shows how to create custom reports that combine different data sources.
- Prepares learners to leverage analytics for email and social media marketing.
- Covers key metrics and user segmentation used in analytics roles.
- Teaches report creation, interpretation, and data visualization.
- Provides practice in real-world GA4 dashboards.
- Prepares learners for certification, enhancing professional credibility.
- Offers foundational skills to support decision-making in marketing and business strategy.
- Introduces event tracking that applies to both websites and apps.
- Explains enhanced measurement settings for app interactions.
- Guides on creating user segments and analyzing engagement on mobile.
- Teaches conversion tracking for in-app actions.
- Provides hands-on examples that can be adapted to app analytics.
- Teaches GA4’s exploration reports and custom dashboards.
- Demonstrates filtering, segmentation, and comparison techniques.
- Offers practical exercises to create actionable insights.
- Prepares learners to tailor reports for different stakeholders.
- Provides skills to monitor KPIs and optimize campaigns efficiently.
