UNFORGETTABLE EVENTS: Event Planning, Marketing & Management

Module 1: Event Series Foundations

⏳ 1 week

• Topics: Event series vs. single events, target audience, event goals

• Hands-on: Define your event series concept and mission statement

Module 2: Branding & Positioning

⏳ 1 week

• Topics: Naming, visual identity, brand consistency, storytelling

• Hands-on: Create a mood board and branding guide for your event

Module 3: Promotion & Marketing Strategy

⏳ 1 week

• Topics: Email marketing, social media strategy, landing pages, influencers

• Hands-on: Build a promotional timeline and design your first marketing assets

Module 4: Monetization, Sponsors & Partnerships

⏳ 1 week

• Topics: Budgeting, ticketing models, sponsor outreach, affiliate programs

• Hands-on: Draft a sponsor pitch deck and sample budget sheet

Module 5: Logistics, Planning & Execution

⏳ 1 week

• Topics: Venue selection, team roles, virtual event tools, contingency plans

• Hands-on: Build an event checklist and assign tasks for your event day

Module 6: Measuring Success & Scaling

⏳ 1 week

• Topics: KPIs, feedback loops, CRM tracking, long-term growth

• Hands-on: Analyze past event data and outline a scale-up plan

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