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Qualitative Research Methods

An exceptional hands-on introduction to qualitative research that equips students with practical skills for rigorous inquiry.

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

What you will learn in Qualitative Research Methods Course

  • Foundational principles of qualitative inquiry
  • Data collection techniques (interviews, focus groups, observations)
  • Thematic analysis and coding methodologies
  • Ensuring rigor and trustworthiness in qualitative research

  • Ethical considerations in qualitative studies
  • Mixed-methods research designs
  • Presenting qualitative findings effectively

Program Overview

Qualitative Research Foundations

⏱️ 2 weeks

  • Covers epistemological underpinnings, research paradigms (constructivism, interpretivism), and qualitative vs. quantitative approaches.
  • Includes developing research questions.

Data Collection Methods

⏱️2 weeks

  • Teaches semi-structured interviewing, observational techniques, and document analysis.
  • Features practice developing interview guides and consent forms.

Data Analysis Approaches

⏱️ 2 weeks

  • Addresses memory systems, learning theories, and intelligence testing.
  • Includes problem-solving experiments and language acquisition studies.

Ensuring Quality & Ethics

⏱️ 2 weeks

  • Addresses member checking, triangulation, and ethical dilemmas. Covers IRB protocols and positionality statements.

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Job Outlook

  • Professional value: Essential for social scientists, UX researchers
  • Salary potential: Qualitative researchers earn 65K110K
  • Industry demand: Growing need in healthcare, market research
  • Certification benefit: Counts toward research methodology credit
9.6Expert Score
Highly Recommended
Master qualitative research methods from data collection to analysis through this comprehensive methodology course.
Value
9.2
Price
9.3
Skills
9.6
Information
9.5
PROS
  • University of Amsterdam experts
  • Real-world case studies
  • Downloadable coding frameworks
  • Includes NVivo software demo
CONS
  • Requires basic research knowledge
  • Limited mixed-methods depth
  • No live data collection practice

Specification: Qualitative Research Methods

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

FAQs

Rated as intermediate level, the course is designed for those with some related experience, such as students or professionals in social sciences. It’s not strictly for absolute beginners.

The course includes eight in-depth modules, covering:

  • Philosophy of Qualitative Research: ontology, epistemology, phenomenology, hermeneutics.
  • Observation techniques (ethnography, participant observation), practices, and data description.
  • Good practices: triangulation, reflexivity, theoretical saturation, criteria for robust research.
  • Qualitative interviewing techniques, building rapport, probing, and behaviour.
  • Qualitative analysis methods: coding, framework analysis, interpretative strategies.
  • Writing, mixing methods, and ethics: handling mixed-methods, responsible writing, and ethical considerations.
  • Estimated at approximately 23 hours, typically completed over several weeks with a flexible, self-paced structure.
  • Assessment includes three quizzes and peer-reviewed assignments, designed to reinforce learning and comprehension.
  • Yes—according to reviews, students engage actively with data collection through observation and interviews, not just passive viewing. Coding and analysis of real-world data are central to learning.
  • Hands-on exercises include observation, interviewing, thematic analysis, and detailed data interpretation.
  • By combining theoretical frameworks with practical techniques—such as ethics, good practices, analysis—the course offers a well-rounded foundation.
  • The approach aligns with qualitative research principles: exploring meanings, non-numerical data, and deep context-based insights.
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