Pricing Strategy Optimization Course
by Coursera
Learn pricing strategy from BCG and University of Virginia. Maximize profits with frameworks in customer value, cost, and competition. Earn a specialization certificate.
Why this course
- Combines elite academic theory from UVA Darden with BCG’s real-world consulting frameworks
- Teaches a structured, multi-lens approach to pricing decisions
- Highly applicable to product, marketing, and strategy roles across industries
- Capstone project reinforces learning with practical implementation
