Segment and Retain Customers
by Coursera
Review of Coursera's Segment and Retain Customers course: learn lifecycle segmentation, retention strategies, and data-driven CRM for marketers. Paid, 10 weeks, English.
Why this course
- Practical focus on spreadsheet-based segmentation makes it accessible without coding
- Clear module progression from segmentation to retention strategy design
- Real-world examples help bridge theory and execution
- Strong alignment with modern CRM and growth marketing roles
