Blogger Training Course

Editorial Take

This Blogger Training course offers a structured, practical path for learners aiming to master essential blogging platforms and strategies. With a strong focus on real-world applications, it's ideal for marketers, PR professionals, and small business owners looking to build or manage blogs effectively.

Standout Strengths

• Platform Fluency: The course delivers hands-on training in Blogger, Tumblr, and WordPress, ensuring learners can navigate and configure each with confidence. This multi-platform approach broadens practical utility across personal and professional contexts.
• Corporate Blogging Focus: Unlike many general blogging courses, this one emphasizes building corporate sites and online newsrooms. This makes it highly relevant for professionals in PR, communications, and digital marketing roles.
• Comment Moderation Training: Teaching comment moderation policies is rare in beginner courses, yet it's crucial for maintaining brand integrity. This section prepares learners to manage community engagement responsibly and professionally.
• Case Study Integration: Real-world case studies help bridge theory and practice. Learners see how concepts apply in actual business environments, improving retention and practical understanding across industries.
• Expert Instructor: Eric Schwartzman is a top-rated instructor on Udemy with proven experience in social media training. His clear delivery and structured content enhance the learning experience and build learner trust.
• Flexible Learning Path: With lifetime access and self-paced modules, learners can revisit content as needed. This is especially helpful for applying skills to real projects over time without time pressure.

Honest Limitations

• Overextended Supplemental Content: The 'Supplemental Resources' and 'Pioneers of Blogging' sections total over 10 hours, which may overwhelm beginners. These sections could be optional to maintain focus on core skills.
• Limited SEO Coverage: While platform use is well-taught, the course omits key SEO strategies for blog visibility. Learners will need additional resources to drive organic traffic effectively.
• No Audience Growth Tactics: The course teaches how to set up blogs but not how to grow readership. Missing content on email lists, social sharing, or content calendars limits its completeness for independent bloggers.
• Passive Video Format: The course relies heavily on video lectures without interactive exercises. Learners benefit more if they build blogs in parallel, but this isn’t formally integrated into the curriculum.

How to Get the Most Out of It

• Study cadence: Complete one module per week to allow time for hands-on practice. This prevents burnout and reinforces learning through application on real or test blogs.
• Parallel project: Set up a practice blog on each platform (Blogger, Tumblr, WordPress) while progressing through the course. This builds muscle memory and portfolio-ready examples.
• Note-taking: Document setup steps, moderation rules, and design preferences. These notes become a reference guide for future blog management tasks.
• Community: Join Udemy’s Q&A forum to ask questions and share insights. Engaging with peers helps clarify doubts and exposes you to different use cases.
• Practice: Replicate case study setups in your own test environments. Practicing corporate blog structures builds confidence for real-world deployment.
• Consistency: Dedicate 30–60 minutes daily to maintain momentum. Regular engagement improves retention and helps you finish the course faster.

Supplementary Resources

• Book: 'Bloggers on Blogging' by Tom Peters offers philosophical and strategic insights that complement the technical training in this course, especially for long-term blogging success.
• Tool: Use Canva or Grammarly alongside your blog projects to enhance visuals and writing quality—skills not covered but essential for professional blogs.
• Follow-up: Take a dedicated SEO course after this one to learn keyword research and on-page optimization, filling the visibility gap left by this training.
• Reference: WordPress.org documentation and official Tumblr guides provide updated technical support, helping you troubleshoot issues beyond the course content.

Common Pitfalls

• Pitfall: Skipping the hands-on training leads to knowledge gaps. Without building actual blogs, learners may struggle to apply concepts, reducing the course’s effectiveness.
• Pitfall: Ignoring comment moderation policies can harm brand reputation. This course teaches best practices, but only if learners implement them consistently in real environments.
• Pitfall: Over-relying on supplemental content delays core skill mastery. Focus on the first four modules first, then revisit extended sections for deeper context.

Time & Money ROI

• Time: At nearly 13 hours, the course is concise enough to complete in under two weeks with daily effort. The time investment yields tangible, deployable skills in blog creation and management.
• Cost-to-value: As a paid course, it offers strong value for professionals needing corporate blogging skills. The price is justified by the instructor’s expertise and practical focus.
• Certificate: The Certificate of Completion adds credibility to LinkedIn or resumes, especially for roles in content management, digital PR, or marketing coordination.
• Alternative: Free YouTube tutorials lack structure and depth. This course’s organized curriculum and expert guidance provide superior learning outcomes for a modest investment.

Editorial Verdict

This Blogger Training course stands out for its professional orientation and practical depth. It goes beyond basic 'how to blog' tutorials by teaching corporate applications, moderation policies, and multi-platform fluency—skills that are often overlooked in beginner courses. Eric Schwartzman’s experience as a top-rated instructor shows in the clear structure and real-world relevance of the content. The inclusion of case studies and online newsroom strategies makes it particularly valuable for communications professionals and marketing teams.

That said, the course has clear gaps—especially in SEO, audience growth, and interactive learning. Learners seeking a complete blogging education will need to supplement with additional resources. However, as a foundational or upskilling course for managing company blogs or media sites, it delivers excellent value. We recommend it for PR specialists, small business owners, and marketing staff who need to build and manage blogs efficiently and professionally. With a moderate time commitment and practical focus, it’s a smart investment for career-relevant digital skills.