A New Map for Product Managers — Strategic Brand Development for the Global Middle Class Markets Course
by EDX
Master brand strategy for the global middle class. Learn cross-market positioning, innovation, and long-term brand planning in 4 weeks.
Why this course
- Teaches practical frameworks like JTBD and BMC for real-world application
- Focuses on underserved global middle class markets with high growth potential
- Emphasizes cross-market brand consistency and long-term positioning
- Backed by a reputable institution with strategic global perspective
