B2B Sales Foundations: Pipeline, Process & Communication Course
by Coursera
Learn B2B sales fundamentals: master pipeline management, communication strategies, and closing techniques with Coursera's practical specialization for sales professionals.
Why this course
- Comprehensive coverage of the B2B sales lifecycle from lead to close
- Introduces DISC profiling to tailor communication to buyer personalities
- Teaches active listening and rapport-building techniques for stronger client relationships
- Focuses on visual hierarchy in presentations to enhance persuasiveness
