Brand Identity and Strategy Course
by Coursera
Learn brand strategy from IE Business School. Build strong brands using perceptual maps, the iceberg model, and brand house frameworks. Earn a shareable
Why this course
- Taught by faculty from a globally recognized business school with real-world expertise
- Clear, step-by-step framework for building a brand from the ground up
- Introduces practical tools like perceptual maps and the brand house model
- Highly applicable for entrepreneurs, marketers, and brand consultants
