Creating a Differential Competitive Advantage - Jagdish Sheth
by Coursera
Learn competitive marketing strategies from Professor Jagdish Sheth in this Coursera specialization from Kennesaw State University.
Why this course
- Taught by Jagdish Sheth, a globally recognized authority in marketing strategy.
- Content is grounded in decades of academic research and real-world industry application.
- Provides actionable frameworks for segmentation, differentiation, and positioning.
- Ideal for marketing professionals aiming to build defensible, long-term brand advantages.
