Customer Centricity as Competitive Advantage - Jagdish Sheth
by Coursera
Learn how customer centricity drives growth and cost efficiency through customer lifetime value. Understand organizational challenges and strategies for
Why this course
- Strong conceptual framework for understanding customer centricity
- Emphasis on customer lifetime value (CLV) as a strategic metric
- Insightful analysis of organizational barriers to implementation
- Relevant case examples illustrating long-term customer spending behavior
