Customer Value, Acquisition, and Retention Course
by Coursera
Learn how to calculate CLV, improve customer retention, and maximize customer equity in this University of Maryland course on Coursera.
Why this course
- Comprehensive coverage of customer lifetime value (CLV) and its strategic importance
- Practical focus on applying CLV to marketing investment decisions
- Clear explanations of customer equity and retention metrics
- Real-world case studies enhance conceptual understanding
