Developing Effective Sports Marketing Strategies Course
by Coursera
Learn sports marketing from Real Madrid Graduate School. Build brands, engage fans, and leverage AI with real NBA case studies. Earn a Coursera certificate.
Why this course
- Real-world case studies from top-tier organizations like the NBA provide actionable insights
- Covers cutting-edge topics such as AI-driven fan engagement using platforms like LiveLike
- Teaches practical skills in brand development, audience segmentation, and sponsorship strategy
- Content is structured logically across modules, making it easy to follow and apply
