Email Marketing Foundations — Copy, Lists & Compliance Course
by Coursera
Learn email marketing fundamentals: write high-converting copy, grow compliant lists, and follow GDPR/CAN-SPAM rules. Earn a Coursera specialization certificate.
Why this course
- Comprehensive coverage of psychological copywriting techniques that boost engagement
- Strong emphasis on legal compliance with GDPR and CAN-SPAM regulations
- Teaches systematic campaign planning for consistent brand messaging
- Practical focus on list-building and segmentation strategies
