Google Tag Manager: Advanced Tracking & Analytics
by Coursera
Learn advanced Google Tag Manager tracking for marketing analytics. Implement GTM on WordPress, Shopify, and more with hands-on training.
Why this course
- Comprehensive coverage of GTM implementation across major platforms
- Hands-on labs for real-world tag deployment and debugging
- Practical focus on marketing analytics use cases and KPIs
- Step-by-step guidance for integrating GTM with analytics tools
