How Technology Will Shape Marketing with Jagdish Sheth
by Coursera
Review of Coursera's 'How Technology Will Shape Marketing' course by Jagdish Sheth. Explore digital transformation in marketing strategy and sales roles.
Why this course
- Provides clear, strategic insights into digital marketing transformation
- Focuses on high-impact sectors like finance and healthcare
- Helps reframe sales roles in the context of customer trust and advisory services
- Covers practical implications of e-commerce and real-time pricing models
