Managing Customer Expectations with Jagdish Sheth
by Coursera
Learn to shape customer expectations strategically with Jagdish Sheth. Ideal for professionals in marketing, service, and customer experience roles.
Why this course
- Insightful framework from a globally recognized marketing scholar
- Focuses on strategic expectation management over superficial satisfaction
- Highly relevant in diverse and evolving customer markets
- Clear, research-backed strategies applicable across industries
