Market Research: Analyze, Apply & Evaluate Course
by Coursera
Learn market research fundamentals with PESTLE, SWOT, and geo-assessment tools. Apply insights through a European tech intelligence case study on Coursera.
Why this course
- Covers essential market research frameworks like PESTLE and SWOT with clarity
- Uses a practical case study on European tech intelligence for real-world relevance
- Structured curriculum helps beginners build confidence in strategic analysis
- Focus on evaluation teaches how to translate research into business decisions
