Market Research Essentials for Marketing Management Course
by Coursera
Learn market research fundamentals from IE Business School. Gain skills to turn data into strategic marketing decisions on Coursera.
Why this course
- Clear, structured curriculum that builds from foundational to applied concepts
- Real-world examples enhance understanding of research applications in marketing
- Practical assignments help reinforce learning and build portfolio-ready work
- Taught by IE Business School faculty with industry experience
