Marketing Analysis and KPIs Specialization
by Coursera
Master marketing analytics and KPIs with Coursera. Learn to track campaigns, build dashboards, and measure ROI in this hands-on specialization for marketing professionals.
Why this course
- Covers both foundational and advanced marketing analytics concepts in a logical sequence
- Hands-on exercises with industry-standard tools enhance practical skill development
- Teaches valuable frameworks like SWOT and the 4Ps with real-world applications
- Strong focus on KPIs and performance measurement prepares learners for real marketing roles
