Marketing: Customer Needs and Wants
by Coursera
★ 7.8/10
Master customer needs analysis and marketing strategy with IESE Business School. Learn segmentation, branding, and digital marketing on Coursera.
Why this course
- Clear and structured curriculum ideal for beginners with no prior marketing background
- Covers essential marketing concepts including segmentation, branding, and digital strategy
- Practical focus on real-world applications and customer behavior analysis
- Developed by IESE Business School, a globally recognized institution in business education
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