Marketing Management Essentials: The Marketing Plan Structure Course
by Coursera
Master marketing planning fundamentals with IE Business School. Learn to analyze markets, build strategies, and measure success on Coursera.
Why this course
- Covers essential marketing concepts with clear, structured progression
- Teaches practical skills in developing and executing marketing plans
- Emphasizes real-world application through KPIs and performance tracking
- Instructor from IE Business School brings academic and industry credibility
