Pricing Strategy in Practice Course
by Coursera
Master pricing strategy with a real-world case from UVA Darden and BCG. Learn to set optimal prices using cost, value, and competition lenses.
Why this course
- Real-world case study provides practical, hands-on experience in pricing decisions
- Taught by experts from Darden School and Boston Consulting Group for academic and industry credibility
- Integrates cost, customer value, and competition lenses for a holistic pricing approach
- Encourages strategic thinking and application of prior knowledge from related courses
