Product Marketing and Go-to-Market Strategy Course
by Coursera
Master product marketing and GTM strategy with this Coursera course based on the book *Loved*. Learn positioning, messaging, and launch execution for tech products.
Why this course
- Strong focus on practical go-to-market frameworks used in real tech environments
- Content based on the best-selling book *Loved*, offering proven industry insights
- Emphasizes cross-functional collaboration between product, sales, and marketing
- Teaches narrative-building skills crucial for product differentiation
